Pinterest and SEO: Using the Social Media Darling to Improve Your Search Performance

On March 29th, 2012, wrote:

There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article

The 5 Musts When Perfecting Copy for the Web

On March 13th, 2012, wrote:

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article

Kickstarter Tips for Successful CrowdFunding

On March 8th, 2012, wrote:

Ever heard of Kickstarter? If not, well – you ought to try it out some time. Especially if you’re planning on raising funds for a cause, a project, a product, a service, or a business. Kickstarter, after all, is currently the world’s largest online crowdfunding platform. It has successfully raised funds for endeavors that include indie films, music albums, books, food-related projects, and even solar energy technology. Kickstarter was launched in 2008 and it facilitates crowdfunding based on a “provision point mechanism”. This means that a Kickstarter project owner (“creator”) either gets the funding he has set to raise – or he gets nothing at all. If he meets the target on or before the deadline, he’ll get paid. And those who pledged money will receive prizes, freebies, and goodies from the creator (whatever he offered to entice people to contribute or pledge). If the creator doesn’t meet the target – well, no money changes hands. That’s right: if the – Read the full article

Starting Points For Creating a Social Media Strategy for Your Business

On February 24th, 2012, wrote:

Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media that businesses are now adopting new online marketing strategies to promote their products and services. Yes, we’re talking about the increasing importance of having a social media strategy. This post provides some guidelines on creating your own social media strategy, as well as a number of essential tips on marketing on today’s most popular social networks and platforms. Define your goals: Before you take the plunge into social media, it’s important to define your objectives first. What do you really hope to achieve by going social? Do you intend to boost traffic? Would you like to increase your number of followers? Do you aim to promote a new campaign or brand awareness program? – Read the full article

Must-Read For Web Developers: PHP Tips To Improve Your Programming

On February 21st, 2012, wrote:

PHP programming is the most widely used programming language for Web applications. Many of the most popular websites today are built on PHP, while others contain scripts and projects built on this acclaimed programming language. Since its inception in 1995, PHP programming has become the favorite of all web developers. Every second web application has been made on the PHP platform, making it mandatory for a web developer to have some tricks up his or her sleeve: the more in-depth the knowledge, the more satisfying the result. You, too, can improve your proficiency and make your codes more responsive by having some aces up your sleeve. Here are some tips and tricks that PHP users can incorporate into their projects: Use a Cheat Sheet of SQL Injection Using an SQL injection can make your web applications more secure and foolproof. Every web developer should be aware that good security practices are important in today’s web world. SQL injection will not – Read the full article

CONTENT CREATION 101: Best Blogging Tips for Writing a Successful Blog

On February 17th, 2012, wrote:

Anyone can write a blog. It is that easy. Writing a successful blog is where hard work as well as a stroke of genius is required. However, even if you find the genius in you has gone into sleep mode, there are tricks of the trade that can be learned. By knowing what it takes to write a successful blog, you can incorporate that into practice and make your blog into a popular, lucrative one. 1. Have a specific theme that you are going to write the next 5000 blogs of your life on: Sure, what you really want to write are “My Ramblings” and “My Crazy Life” etc. But, if you really want to make your blog popular and lucrative, better write on a subject that is in some way common to you and everyone else. For example, you can write a blog on pets by using examples of your dog. However, don’t make it only about your dog. You can write a blog – Read the full article

Social Media Marketing: 4 Ways to Make Your Business More Visible With It

On January 18th, 2012, wrote:

A big part of running a successful business is making sure that everyone knows about it. Unfortunately, though, that can be a lot easier said than done! If you want to make your business more visible, tap into the power of social media marketing and take advantage of these expert tips: Offer specials to your social media contacts If people know that they’re going to get extra discounts and perks by “liking” you on Facebook or following you on Twitter, they’re going to do it! And, in return, they’ll give you things that you would have a real hard time getting otherwise, like solid word-of-mouth advertising and repeat business. Show people that you’re genuinely excited A big problem that people have in social media marketing is posting something because they feel like they “have to”. Guess what? That lack of enthusiasm shines through, and it’s not a good way to get people talking about your business. Instead, make sure that – Read the full article

Is Your Social Media Consultant Actually Qualified?

On January 9th, 2012, wrote:

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they – Read the full article