Four Steps To Guest Posting The Right Way

On March 19th, 2013, wrote:

Guest posting is an excellent way to increase brand recognition across the Internet while providing valuable content to readers with similar interests. A well-written guest post will drive traffic back to your website…when done correctly. Of course, writing outstanding content goes without saying, but there are a few other tips that should be considered before submitting that guest post. Know the Guidelines for the Blog Post The blog you are writing for may have a page dedicated to submission guidelines. If so, make sure to read and understand these guidelines in their entirety prior to submission. Nothing will make a guest blogger look worse than not following a posting guideline that has been clearly requested. For example, HTML formatting or a minimum word count may be required. If there aren’t any guidelines clearly posted, write a quick email to the blog owner asking for clarification. Also, look at the blog and note the tone, average word count, and format of – Read the full article

The Essential Guide To Update Your Brand Image

On February 18th, 2013, wrote:

Building a memorable and effective brand image for your business will attract customers and increase chances of loyalty. People are aching to believe in a product or service. Unfortunately, the “us vs. them” attitude is a growing trend. The result? Consumers are wandering around in a figurative no-man’s-land looking for a trustworthy beacon of solutions to their conundrums. Far too many companies inadvertently end up getting lost in the shadows because they have a weak image and low visibility. They wonder why customers aren’t drawn to them. Ultimately, it doesn’t simply matter how wonderful your product or service is, if the image you portray doesn’t evoke the right message, your brand is toast. Set yourself up for success from the beginning of brand formation and be sure you’ve aligned all aspect of marketing. Streamline print collateral, website design, JangoSMTP transactional email campaigns and social media. Even when answering the phone, you should have your brand represented in a positive voice. – Read the full article

Five Easy Ways To Ruin Your Business Cards

On January 17th, 2013, wrote:

Whether it’s product packaging, billboards or a newspaper advertisement, printed materials are often the first means of communicating with customers. When the material is more expensive, such as a billboard, business owners tend to put more thought into the presentation. Though psychologically understandable, this notion of putting less thought and creativity into inexpensive business card makes little sense. This simple, yet effective marketing tool gives you a lot of benefit for its seemingly small size. Having one could mean the difference between making it big or simply not making it at all. So before you dismiss this idea completely, think thoroughly and weigh the possible pros and cons. Business cards are a ticket into the potential customer’s head. Rather than treat this inexpensive marketing tool as an afterthought, go to the lengths necessary to avoid these common mistakes. Information Overload You wouldn’t introduce a friend by telling their life story or listing their skills, and this is also best avoided – Read the full article

Five Tips for Using LinkedIn

On January 6th, 2013, wrote:

LinkedIn has both similarities and differences with other social network sites, and that means there are some things that will be familiar and other things that are unknown as well. It’s important that you embrace the difference of LinkedIn from other social networks so that you will be able to experience it fully. Here are five tips that can help. Fill Out the Profile Completely One of the big mistakes that many people make when they start to use LinkedIn – and other social networking sites for that matter – is that they do not take the opportunity to fill out their full profile. They only fill out the parts which they believe might be important to setting up the account and when that’s done, most users never go back and take the time to appropriately fix their profiles. You should have something in every area of your profile, including your likes, hobbies and other information that people might find – Read the full article

Top Five Reasons To Invest In A Good Website For Your Business

On December 30th, 2012, wrote:

Ecommerce is growing right now by leaps and bounds, and if you want your business to succeed, you just might have to break into the online market. This isn’t as simple as it sounds since you need a high-quality website that doesn’t look like you just slapped it together just to be on the web. Here are five reasons why you should design your website to be one of the best. 1. Your Competitors are Highly Tech Savvy First off, your competitors, you can be sure, have excellent websites to market their products and services. You have to remember that when you break into the web, you are now part of a worldwide market, which means that your competition is greater and stiffer than ever before. Having a good website that promotes the quality and reliability of your business will put you on a level playing field with your hundreds or thousands of competing businesses. 2. Your Consumers are Tech Savvy – Read the full article

Content Marketing 101: Tips For The Best Strategy

On August 28th, 2012, wrote:

You may have heard the phrase thrown around a few times but never paid too much attention to it. Content marketing is a popular marketing tactic that has picked up pace over the past few years. In a nutshell, content marketing refers to the content you generate (blogs, emails, podcasts, etc.) that you create in order to share with other people. Most of the time, content marketing is provided to your audience for free and relies on the fact that if you provide your audience with valuable information, they will continue to come around and eventually become a customer. Like every marketing tactic, there are certain things that you can do in order to have the best possible content marketing strategy. Keep control of the content. Content marketing works best if you have complete control over what you can write and share, which is why it’s very important that you publish this content on a website that you control. Don’t – Read the full article

Anatomy of A Great WordPress Plug-In

On August 14th, 2012, wrote:

Man’s best friend is a dog. Guess who’s a blogger’s best friend? WordPress! For one, it is absolutely free. You can use it for anything, for personal use (sharing your thoughts and hobbies), or for commercial use (marketing your product or service). It’s become a day-to-day necessity for many developers. Your blogging websites can be made more fun and interactive for users with these plug-ins. WordPress can be made friendlier by customizing the basic functionality with add-on plug-ins. Here’s a guide on what to look for: Security: When you get a good plug-in, it comes with a good security package: Any confidential information is not printed into the Javascript code as it will be visible on the client’s side A secure plug-in will make use of wp-admin’s nonce validation Offers protection against unnecessary XSS exploits and SQL injection Offers thorough documentation: If a plug-in is not going to offer proper support and good documentation, it is not going to be – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article