5 Essential Music Branding Strategies

On April 19th, 2013, wrote:

Music is an art form that is universally beloved by people all over the world, and it has huge branding potential. Favorite songs and videos stay with us for years and years, lingering in the memory long after the final notes ring out. Marketing pros and musicians alike can use the staying power of music to their advantage by using these essential music branding strategies to build a rock solid brand. Stay Ahead of the Trends Trends come and go with the wind in music, and they are as unpredictable as the weather. One of the most essential music branding strategies to keep in mind is staying ahead of the trends. A keen ear and a thumb on the pulse of pop culture are key in reading trends and predicting what will gain popular appeal in the near future. Music branding efforts favor the trail-blazers. Look for new trends that are about to get hot, and latch onto them before – Read the full article