So I thought since I was taking the week off I would put the focus on google. We all know that google will eventually take over the free world but many people are not aware of some of the free services that they offer, because they have so many! So I will take some time this week to talk about some of the services that can help small business and that are kind of cool. For todays post I am going to talk about google text. This amazing SMS technology brings google search right to your phone. Not everyone out there can afford the internet on their phone but many of us have splurged for the unlimited texting (my self included). You can ask google the weather in your zip code. Try it right now text weather (your zip code) to 466453 (‘GOOGLE’ on most devices). It sends an instant reply with the local weather. You can search for local – Read the full article
I will be the first to admit that working in a social media department sometimes feels like a workout. You’re responsible for liking and tweeting and connecting and sharing and friending and +ing and stumbling and running and running and running. Did I say running? By the time the day is over, it feels like you were moving a mile a minute and you need a break. Whether you work in a social media department or are simply a company trying to keep up with the social media, enough is enough. What is Pinterest? However, even I will make an exception for the latest social network, Pinterest. Once you get over the groaning, you will find that this new social network is actually quite interesting. Basically, the site is a virtual board where you can “pin” visuals that interest you. Be it an infographic, video, picture, or just a color scheme you like, you can pin it onto your board for – Read the full article
Quality backlinks play a very important role in the search engine optimization of any site. Backlinks refer to links on other websites pointing to yours. So how do you go about getting them? The Natural Way If your web content is good, people are likely to begin linking to it. The more backlinks your site has, the better. However, it does not always follow that if you have great content, people will always want to link to you. This means that you might not be able to promote your website successfully through the natural way of building backlinks. You will then have to figure out alternative ways of getting quality backlinks. And even if you get many backlinks through the natural way, you could always use additional backlinks. Some of the acceptable methods of building links are through posting in forums, article directories, and blogs. The unacceptable methods (at least to Google’s eyes) include linking to link farms, buying links – Read the full article
When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be – Read the full article
If you are the proud owner of a new website, then you know how confusing and downright difficult the process of designing and building a website can be. It’s not uncommon to go through the trouble of finding a hosting service and choosing a domain name, only to get stuck when it comes to actually putting a site together and making it presentable for viewers. Fortunately, there are some very basic things, even for newbies, that can make the process much easier. Here are some simple web design tips for new website owners: Templates. One of the fastest and easiest ways to design an effective website is to choose a customizable template. Customizable templates are easy to find. Simply search online, load them to your site, and make whatever changes you want to make the design your own. If you use a blog hosting service like WordPress to build your website, you will be pleased to find that you automatically have – Read the full article
It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article
I am sure that Apple users and gadget lovers knows who Siri is. Siri is one of the new features that Apple introduced to their iPhone 4S. Siri is a voice-activated assistant that extends the functionality of the iPhone. It allows for hands free use of the phone as Siri will execute actions like sending of email or text, searching the net, calling a contact and more with just a simple voice command. This could have been a cool feature but it turns out, it has some issues. One of the problems that have been discovered with Siri a few days after it was launched was that it poses a great security risk because Siri can be activated even on a passcode-locked phone. This means that even strangers can issue commands to Siri since it is not tied to a single voice. Aside from this security threat, studies have shown that iPhone 4S consumes more data usage and it is – Read the full article
I am sure that Apple users and gadget lovers knows who Siri is. Siri is one of the new features that Apple introduced to their iPhone 4S. Siri is a voice-activated assistant that extends the functionality of the iPhone. It allows for hands free use of the phone as Siri will execute actions like sending of email or text, searching the net, calling a contact and more with just a simple voice command. This could have been a cool feature but it turns out, it has some issues. One of the problems that have been discovered with Siri a few days after it was launched was that it poses a great security risk because Siri can be activated even on a passcode-locked phone. This means that even strangers can issue commands to Siri since it is not tied to a single voice. Aside from this security threat, studies have shown that iPhone 4S consumes more data usage and it is – Read the full article
