Five Social Media Apps to Boost Your Marketing Efforts

On June 8th, 2011, wrote:

So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs   Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

On March 16th, 2011, wrote:

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that, when it comes to winning new customers (and bringing in new business) a satisfied customer or a loyal fan just might be your most potent sales rep. Oh, and it’s also probably a good idea to start soliciting customer reviews and testimonials. Why? More than techniques to manage your online reputation, reviews and testimonials can act as the worms that bait the fish. (Worms: a funny word to describe that which persuades shoppers to buy and mere visitors to become customers.) Need advice on soliciting – and maximizing the potency of – customer reviews and testimonials? Here’s a quick guide: Soliciting Reviews Ask for it. Your customers may never know that you want their – Read the full article