Lakeshore BrandingSearch results for 'techrigy'

Ultimate List of Top 29 Tools for Competitive Intelligence

Chris Campbell — Fri, 04 Dec 2009 11:03:08 +0000

Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding have been about social media monitoring and competitive intelligence. So I thought we would share some our favorite tools and this list turned into a description of 29 tools for competitive intelligence. So check out the list and please let us know if we are missing any. 1. SpyFu: Spyfu is a tool that lets you find out what keywords your competitors are targeting in the search engines. Not just keywords, mind you, but AdWords, too. All you have to do is type your competitor’s site in SpyFu’s search bar, and voila! Immediate results that show you the keyword and AdWords landscape for that domain. - Read the full article

Ultimate List of Top 29 Tools for Competitive Intelligence is a post from: Lakeshore Branding

Online Reputation Managment with Social Media Monitoring

Chris Campbell — Sat, 25 Jul 2009 22:43:31 +0000

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in - Read the full article

Online Reputation Managment with Social Media Monitoring is a post from: Lakeshore Branding