When creating your first blog, you probably dream about having an engaged fan base that would check your site every day, waiting impatiently to read your valuable opinions or thoughts. If you were like most new bloggers, you were more than a little disappointed when barely anyone left a comment and your traffic statistics left a lot to be desired. If you still haven’t found a great way to promote your blog, try one or more of these techniques to drive traffic to your site: Blog Everyday – or Almost Everyday Google and the other search engines love fresh content. The more often you post, the higher your rankings will go. If you apply a little keyword strategy, you’ll soon soar to the top of the search page! Fresh content also keeps your fans coming back for more. If they like what they read, they’ll tune back in for the next edition. If they become disappointed by how long it – Read the full article
A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping you manage your online reputation and plan your crisis communications strategy. Where before, one turned to PR firms in times of crisis and controversy, sticking to traditional media is no longer enough today. Why? Because: People are making and engaging in conversations 24/7, real-time, on social media networks. People are sharing information and opinion through the Internet now more than ever. Dissatisfied customers (or employees), competitors, and unscrupulous stealth marketers can spread false information or commit brand identity theft as easily as they can push their own agendas. So here Twitter comes to save the day! In cases of crisis that can potentially significantly damage your business or brand, you can leverage this tool to respond, interact, and manage – Read the full article
In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing and SEO terms. A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated. I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website. (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article
There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing strategy. It is every business owner’s dream to be able to keep tabs on their brand name. Now, they can swoop in and clean up after a dirty situation. Likewise, they can reward or thank people for good mentions. Social media is growing at an enormous rate, but it still makes up only a relatively small portion of the Internet. There are billions of websites and blogs that also like to talk about things. Many of those sites have a reach comparable to or larger than the social mentions that are happening around your brand. Reputation monitoring goes beyond social media: you should be monitoring the whole Internet. Before you spend money on expensive – Read the full article
In a new social media marketing ploy – call it the “Twitter Boycott” strategy – the Los Angeles Times reports that social media superstars Lady Gaga, Justin Timberlake, and Ryan Seacrest, among many others, are boycotting all social media sites until $1 million is raised for the charitable foundation, “Keep a Child Alive.” The “Keep a Child Alive” charity, which is dedicated to providing life-saving anti-retroviral treatment, care, and support services to children and families affected by HIV/AIDS, is fronted by talented singer and new mother Alicia Keys. The concerted sign-off of leading celebrity Tweeters and Facebook “friends” – what is described in the campaign as “digital death” – is slated to remain in effect until the $1 million target is met. In addition to swearing off all social media activity, the altruistic celebrity superstars will post “final tweet and testament” videos to the “Keep a Child Alive” website. Lady Gaga’s final tweet is already live on their website. The often – Read the full article
Foursquare sounds like fun. We’ve said it before: as a location-based social networking platform, it is able to engage mobile users to explore neighborhoods, do “check-ins”, find friends, play social city games, unlock cool badges, win “Mayorships”, and earn points and rewards. And thanks to its innovative social mechanics, Foursquare is making city after city a social media playground. Let’s admit it, though. Foursquare doesn’t sound business-y. It doesn’t exactly have the feel of a traditional corporate strategy – and if you had to present this in the boardroom to your marketing director or CEO, you might be disposed to think you’re speaking in a language that they can’t understand. Here’s some good news. Foursquare – if leveraged properly – is as viable a marketing tool as any, perfect for boosting your business. Foursquare users check-in at all kinds of places – cafes, bars, shops, malls, hotels, restaurants, parks, homes, offices, recreational areas, day spa, and events, among many others. – Read the full article
Link building is currently one of the most important methods used in search engine optimization (SEO). Websites receive high popularity ratings due to the use of search engines with relevance as a basis for measurement. As a result of this link building, a website receives quality traffic taken from relevant sites, thus making it a valuable resource. Credibility, visibility, and awareness are established and a website receives a wide search engine exposure as long as the strategy focus is with link building. The three ways in link building include a complete link, one-way linking, or reciprocal link structure. The first method is the most favorable strategy because it gets links for your site and directs those that do not require a reciprocal relationship. There is a possibility, however, that this link building method will only feature sites that are relevant to their content. This means that the link should have the same theme for search engine optimization. With the one-way – Read the full article
SEO is simple, right? That’s what we SEO professionals would like you to think – so you do it wrong. And we win. Lots of people move to that “advanced beginner” stage – where they think they know what they’re doing, but in reality, have no clue what they’re doing at all. It’s impossible to avoid until someone would point out gaffes in your SEO strategy. I’m not trying to be egotistical or anything here: definitely, I made these same mistakes at the beginning, and I’m only pointing them out so you don’t. Looking at your own site at a high level – but not others’ sites: Many people are capable of deeply analyzing their own website for things like crawl errors, indexation, and the like, but when they see a link target, they completely throw it to the side. In my early days, I would find link directories and blindly submit because the homepage was a PR4 (PageRank) – – Read the full article
