Tips to Choosing the Right Email Marketing Software

On July 11th, 2011, wrote:

According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” If this is appealing to you, it’s time to begin this money-making process known as E-mail marketing. A large part of email marketing is finding the right software. If you know what different softwares have to offer in terms of features and installment, then you will be able to make the right decision for your company. There are three types of software you can choose from: Hosted software: The company you purchase the software from will host the software for you. In other words, all you have to do is login on their website and manage your email lists from there. Self-hosted software: You are – Read the full article

7 Tips on Writing Irresistible Subject Lines for your Email Campaign

On June 8th, 2010, wrote:

An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to the inboxes of your mailing list and subscribers, they just delete it without ever reading. The wasted effort! The lost time! The missed opportunities! Don’t worry. There is a solution, and it comes in the form of a great, irresistible subject line. While it’s easy to think that your recipients will hardly care about it, the text you write out in the subject line is one of the single most important factors in the success of your E-mail marketing campaign. It separates the kind of E-mail that goes straight to the trash bin and the kind of E-mail that grabs the attention and tickles one’s – Read the full article

Common Mistakes that Suck the Life Out of Your Website Copy

On May 3rd, 2010, wrote:

Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be a product of good writing, but it’s important to recognize that good writing doesn’t necessarily translate to a better, more engaging website. So be vigilant not just of what you write for your website, but also of how you present it to your readers and visitors. Avoid these common mistakes that suck the life out of your website copy. Website design makes the text hard to read Colorized text. A diverse range of font types and sizes. Embossed letters and sentences with shadow or “blinking” effects. They’re all pretty tempting, and all those colorful text editing tools on the dashboard don’t make it easier for – Read the full article