Social Media Marketing Statistics Released

On February 16th, 2010, Chris Campbell wrote:

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report.

It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]

Implementing a Social Media Policy in the Workplace

On November 23rd, 2009, Chris Campbell wrote:

Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]

Trick or Tweet- Social Media is Spreading

On October 27th, 2009, Brandon Zeman wrote:

Attention small business owners who think social networking is silly: knock it off.
We know you’re just afraid, or confused, but you can’t hide behind those excuses any longer. With the recent announcements of Bing and Twitter integration, and Google’s Social Search, your business can’t hide any longer. Those angry tweets about your poor quality [...]

Social Media Sparks New Ways of Giving

On October 22nd, 2009, Chris Campbell wrote:

Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’.

This came to record-setting light in the [...]

Small Businesses Still Reluctant To Social Media

On October 19th, 2009, Brandon Zeman wrote:

When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]

Your Voice on Social Media

On September 8th, 2009, Chris Campbell wrote:

I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts [...]

The Social Media Revolution

On August 25th, 2009, Chris Campbell wrote:

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” [...]

Online Reputation Managment with Social Media Monitoring

On July 25th, 2009, Chris Campbell wrote:

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and [...]