When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies [...]
Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]
So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media.
After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce [...]
Attention small business owners who think social networking is silly: knock it off.
We know you’re just afraid, or confused, but you can’t hide behind those excuses any longer. With the recent announcements of Bing and Twitter integration, and Google’s Social Search, your business can’t hide any longer. Those angry tweets about your poor quality [...]
Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’.
This came to record-setting light in the [...]
LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking [...]
When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]
Lakeshore Branding is proud to host these five FREE hands-on small business marketing sessions in November that will offer practical advice, direct instruction, and application tips for free online and social media solutions to help small businesses and entrepreneurs in Chicago.
“The ‘hands-on’ sessions started as things often do, with neighbors and friends asking each [...]
