Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

Your Guide to Finding – and Responding to – Online Customer Reviews

On March 9th, 2016, wrote:

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and – Read the full article

5 Ways To Expand Your Business Branding Online

On February 15th, 2013, wrote:

The internet has brought a whole new frontier of marketing potential for businesses seeking to build their brands. Branding is endlessly important in business as it generates not only exposure, but loyalty. In every industry from electronics to clothing, good businesses create customers who are fiercely loyal to their brand. Expanding your business branding online will help you build such a loyal following, and you can get started without spending a fortune by following a few simple guidelines. Maintain an Active Blog Millions of individuals all over the world have taken to the internet as a writing platform, and blogging has exploded into one of the most significant publishing movements in recent history. Use this to your advantage and start building your brand. Blogs are almost entirely self-regulated, which means you have complete creative control and the ability to publish your content instantly. Use your blog to reach out to your customers and connect with them on a more personal – Read the full article

5 Tips For Increasing Brand Loyalty With The Help Of Social Media

On February 11th, 2013, wrote:

Social media marketing is one of the hottest new developments in advertising today. Print advertising and broadcast commercials are still running strong, but social media offers a previously unavailable way to increase brand loyalty. Everyone has seen it before–customers who are so fiercely loyal that they will actively defend their chosen brand. What creates such a loyalty, and how can you use social media to create such a bond with your customers? Share Personal Experiences Your customers like to feel that they’re part of something more significant than a business relationship. One of the best ways to increase brand loyalty is to make your customers feel like friends. Share personal stories with your followers on social media networks. Personal stories make your customers feel like they are part of your inner circle, whether it’s a trip out of town or an adopted puppy who tore up the living room. Of course you’ll want to make sure you don’t get too – Read the full article

5 Tips For Getting Your Brand Video To Go Viral

On February 4th, 2013, wrote:

Viral marketing is one of the most interesting new developments in the world of advertising, and it’s a great way to build your brand. In the past, advertisements were expected to be straightforward and informative in order to tell the customers everything they need to know about your business. Viral videos work on a different principle. They’re edgy, unpredictable, and often mysterious, yet they work remarkably well. Follow these 5 tips to help your brand video go viral. Hook the Audience In order to capture the attention of your target market with a viral video, you’ll need to show them something they’ve never seen before. Give your viewers something intriguing, something that they’ll want to talk about with their friends. This is a great way to make a personal connection with your audience, because a viral video is as much entertainment as it is marketing. Think about your target audience and try to connect with their interests to encourage the – Read the full article

How To Defend Yourself Against Negative SEO

On November 2nd, 2012, wrote:

Up until the onset of social media, when you had an issue with someone, or when a customer had a complaint, they would usually come to you and express the problem in person. This gave your or whoever you placed in customer service the opportunity to respond, apologize or solve the problem. No one else was usually involved, and other customers won’t usually know about the issue. But, in the current world, where anyone and everyone can post whatever they want to on the web, if someone complains about your product or services, it is all too easy to make that complaint publicly online. Additionally, the person is usually overwrought, excited and angry, so it is also too easy to exaggerate whatever the issue is; and this creates negative SEO for your business. Why is this so important? If you haven’t paid attention to your Online reputation and made sure there are positive reviews and posts related to your business, – Read the full article

Top 10 Useful SEO Techniques For Business Websites

On October 28th, 2012, wrote:

These tips are in no particular order. You may notice that some are more powerful than others. The older your website domain is then the higher it will rank as time goes by, just so long as you keep it updated frequently. Do not try to cut corners and hire dubious marketing companies or employ Black Hat techniques, because you will lose the ranking you have accumulated over the years. Furthermore, make sure you keep abreast of new SEO developments. 1 – Link from LinkedIN LinkedIN was created as a social media for people in business. Link from it to your website, from your profile and from your contributions to comments and forums. You may gain a little bit of traffic from the site, and the search engines will look more highly upon links from LinkedIN if you are an active LinkedIN user. 2 – Have your staff update it If you have staff then assign members of staff to – Read the full article

Importance Of Pinterest For Your Online Business

On October 22nd, 2012, wrote:

You have heard about the importance that social media can have on your business marketing strategies. There is no doubt they are important, with Facebook and Twitter both getting hundreds of millions of users that you can have direct contact with. Twitter and Facebook are extremely important for your social media marketing campaign but there is a new social media app that web design companies are looking at that is on the rise. Most of you have heard of Pinterest but the question is, can you use it to market your business successfully? Several web design firms are coming up with ways to help their clients use Pinterest to successfully market their business. I am going to go over some of the marketing benefits of using Pinterest. Time – Like with all social media websites, you need to learn the ropes in order for them to work and Pinterest is no different. Whether you do it yourself or you have an – Read the full article