Top 7 Tips on How to Retain Your Twitter Followers

On May 7th, 2010, wrote:

It’s one thing to get a lot of followers on Twitter; it’s another to be able to retain them and keep them engaged and interested. To be followed is not enough, especially if you’re a small business owner looking to maximize the long-term value of the social microblogging site for your company or brand. You’ll want people to eagerly await your tweets, and to have them “retweet” whatever you have to say. You’ll want them to keep asking you for more. Of course, this doesn’t mean you should suffer from tiny little panic attacks whenever someone decides to un-follow you. But retaining followers on Twitter can be one of the most crucial parts of your social media strategy. So here are the top 7 tips on how to keep them once you have them: 1. Quality over quantity Twitter users follow you not because they want their home page cluttered with meaningless minute-by-minute updates, but because they assume they’re going – Read the full article

SEO Tips: 6 Ways to Optimize your Facebook Fan Page

On April 17th, 2010, wrote:

The social networking site Facebook has over 400 million active users worldwide. It’s no wonder that it has become a sort of preferred second home page for businesses big and small. With this massive popularity, however, comes a price: there’s a lot of noise and clutter. That’s why it’s very useful to find ways to optimize your Facebook Fan Page. It helps Facebook users find you more easily, and it helps you stand out amidst the noise. The viral features of Facebook – like News Feeds, invitations, and shared content – are one thing; optimization techniques on social media are another. Indeed, applying basic SEO strategies on your Facebook Fan Page can earn your more fans and subscribers and help take your brand to the next level. Here are six useful SEO tips on how to optimize your Facebook Fan Page. Optimize your Fan Page name and vanity URL When creating your Fan Page, choose a name that mentions the – Read the full article

9 Tips on How to Use Twitter for Your Business

On April 14th, 2010, wrote:

The social networking / microblogging site, Twitter, is so popular right now that it’s not a bad move to think you should use it for your business – as part of your social media strategy. In fact, you may go so far as to say it’s a necessary move. Sure, it’s cool to be able to follow the tweets of Ashton Kutcher and Stephen Fry on a daily basis and join in on casual conversations. But it’s so much cooler that Twitter offers you, through these conversations, new opportunities to expand your business and your brand. Before you dive in and start twittering, make sure you consider a few important things first. You don’t want to start out on a bad note, after all. Ask yourself how you want to use your Twitter Sure, you can’t use Twitter yet as a direct revenue channel, but you can use it as a way to continue to enhance your brand and image. – Read the full article

Social Media Marketing Statistics Released

On February 16th, 2010, wrote:

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the surveys conducted by Marketing Sherpa, surveys which covered topics such as strategy, forecasting, budgeting, integration with other marketing channels, social applications, and social media. It is meaty: 197 charts and tables, 14 chapters, 255 pages, and results from research conducted with 2,317 business-to-business and business-to-consumer marketers. The benchmark report also introduced a ROAD Map, which stands for the Research, Objectives, Actions, and Devices that businesses and marketers would have to determine in crafting and implementing a social media strategy. Because social media is continuously evolving, one has to consider this ROAD Map, which is meant to help businesses and marketers stay abreast of social media – Read the full article

Bringing Social Media Sites Together

On March 4th, 2009, wrote:

FriendFeed is a utility tool that that collects all the updates from your favorite social media websites. It doesn’t send your info to your social media websites, but it gives you updates on all the sites your friends are using and creates a master feed of all your online activity. It takes feeds from Facebook, Twitter, your blog, Flickr, Yelp to name a few of the accounts your can tie to this social site. FriendFeed also acts as a stand alone social site, with options for posting notes, photos and links, as well as commenting on others’ contributions. You can check out our client GreenWerks and our social media expert Brandon Zeman on FriendFeed.