6 Companies Using Social Media To Provide Better Customer Service

On April 24th, 2012, wrote:

Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did business. Today, social media could be considered our virtual “town square”. Almost everyone passes by once or twice each day. Savvy businesses, both large and small, are staking out locations in the social media town square to provide their clients with more convenient customer service. Here are six companies that are getting the job done. Small Businesses Using Social Media LP Products is in the highly competitive business of selling printer ink and toner. They’ve worked hard to develop relationships with their customers through Facebook and they don’t just see it as a pipeline to pump their coupons out to consumers. I know a customer who wanted to get off their mailing list and found – Read the full article

Starting Points For Creating a Social Media Strategy for Your Business

On February 24th, 2012, wrote:

Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media that businesses are now adopting new online marketing strategies to promote their products and services. Yes, we’re talking about the increasing importance of having a social media strategy. This post provides some guidelines on creating your own social media strategy, as well as a number of essential tips on marketing on today’s most popular social networks and platforms. Define your goals: Before you take the plunge into social media, it’s important to define your objectives first. What do you really hope to achieve by going social? Do you intend to boost traffic? Would you like to increase your number of followers? Do you aim to promote a new campaign or brand awareness program? – Read the full article

What Are They Saying About You? Twitter Tools for Tracking Sentiment

On April 10th, 2010, wrote:

Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your efforts on something you’re unsure of. Don’t worry; it’s perfectly natural. It is indeed difficult to cut through all the noise and find out what exactly you’re getting from Twitter. How does it help your brand? What are people saying about it? In what ways can you manage the so-called “Twitter sentiment” when you don’t even know what that sentiment is? Below you’ll find a list of Twitter tools to help bring you closer to the answers you’re looking for. These are tools for tracking Twitter sentiment – or how people perceive your brand – in the popular social media site. Twitter Search: It goes without saying that the volume of Tweets that the world – Read the full article

Prevent Brand Identity Theft on Facebook

On February 18th, 2010, wrote:

More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on Facebook can improve a brand’s online authority, thus making it friendlier to search engines. However, there are dangers that come along with the benefits of social media – dangers that can hurt a brand and a company’s reputation. Brand identity theft, for example, has taken on many forms on the Web, and we see many cases of it happening on Facebook. There are a number of companies who’ve made the mistake of letting fans take over Facebook Fan Pages of their brands. It may simply be that they trust their fans enough to let them have administrative control. Or it can be a case of – Read the full article

Social Media Marketing Statistics Released

On February 16th, 2010, wrote:

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the surveys conducted by Marketing Sherpa, surveys which covered topics such as strategy, forecasting, budgeting, integration with other marketing channels, social applications, and social media. It is meaty: 197 charts and tables, 14 chapters, 255 pages, and results from research conducted with 2,317 business-to-business and business-to-consumer marketers. The benchmark report also introduced a ROAD Map, which stands for the Research, Objectives, Actions, and Devices that businesses and marketers would have to determine in crafting and implementing a social media strategy. Because social media is continuously evolving, one has to consider this ROAD Map, which is meant to help businesses and marketers stay abreast of social media – Read the full article

Chicago Company Sues woman 50K over Tweet

On July 28th, 2009, wrote:

I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 people tweeting and 115 comments on the blog. The tenant Amanda Bonnen made a comment on her twitter about mold in her apartment. “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” The reason this story is already grabbing the attention of the social media community is the fact that Horizon’s Jeffrey Michael is quoted in the Sun-Times as saying “The statements are obviously false, and it’s our intention to prove that”, adding that Horizon has a good reputation to protect. Bonnen wasn’t contacted before the suit was filed or asked to remove the Tweet, he said: “We’re – Read the full article