Before Facebook, before Twitter, there was something called blogging. Remember that? Well, blogging hasn’t exactly gone out of fashion; only, this form of online content publishing has evolved since the time of LiveJournal and Open Diary. (That was so 1998!) And it’s certainly attracted the attention of more and more business owners who have recognized that the interactivity and SEO benefits of blogging go a long way in establishing – and enhancing – their visibility online. Now, any SEO expert will tell you that incoming links are a great way of boosting the popularity of your company or business blog – that they increase your PageRank (PR). But few ever counsel linking out to other sites or blogs, which should actually be just as integral a part of your linking strategy as generating incoming links. Why? Well, here are only some of the reasons: It’s good practice. Bloggers tend to get obsessed about getting as many incoming links as possible. – Read the full article
At Lakeshore Branding we believe in the triple bottom line philosophy, the phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company’s “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company’s “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business. For businesses, sustainability – Read the full article
Arguably, the most important factor in Search Engine Optimization is link popularity. Link popularity helps your site gain authority on the web. As a general rule, the more authority your site has, the higher it’s going to rank for keywords. Which is why it is very important to get links pointing to your site from other relevant websites and build up your sites authority. Good links can boost your rankings very quickly and effectively. Lakeshore Branding has a proven successful method of helping you effectively highlight the relevance and quality of your website in order to surge ahead in search rankings. Utilizing best practices in SEO to craft innovative strategies, we build links that always lead to relevant content – and we build them in a variety of ways. Link Building Services Guest Blogging Article Marketing Social Bookmarking High Authority Links Local Business Listings Viral Link Building
Users of Tumblr don’t have to open their wallets to get a great selection of themes. Tumblr’s theme directory offers hundreds of interesting, attractive and and practical themes that you can choose from. Combine that with a powerful set of customization tools to create your own theme or customize the one you’re using, users get a virtually unlimited set of themes without paying a dime. However, Tumblr does offer a set of very compelling premium themes that add yet another dimension to the site’s already extensive library. But while it may seem odd to pay for a theme with so many great, free options available, there are many that are well worth the money. Consider these seven examples of premium Tumblr themes that, for many sites, may be well worth the cash. Snippet Magazine themes are becoming extremely popular on other blogging platforms and Snippet likely the best magazine-style theme for Tumblr. With great use of white space to make – Read the full article
Google has a new competitor in online advertising – and it’s today’s most famous Internet startup. According to market research firm eMarketer, social networking website Facebook earned revenues of $1.86 billion last year – from advertising alone. Whoa. The figure surpassed the estimate of many industry observers, who had asserted that Facebook was on track to reach $2 billion in revenues in 2010 – a total that Facebook has likely met and exceeded, considering that online advertising is only one of its several revenue streams. “2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer analyst Debra Aho Williamson, who is also the author of the upcoming report, “Worldwide Social Network Ad Spending: 2011 Outlook”. Williamson added that 60 percent of Facebook’s ad revenue came from small businesses. Facebook’s total online ad earnings, which came mostly from the 50 billion display ads placed on – Read the full article
Successful modern businesses know that the best way to cash in on an ever-decreasing post-credit crunch consumer market is to gain trade online. Any entrepreneur who has noted the decline in passing high street trade and dipped their toe into the web market will know that gaining a share of online business is a complex process. One extremely important piece of the Web marketing puzzle is pay-per-click (or PPC) advertising. What is PPC? PPC advertising offers businesses access to an intensely targeted range of online marketing services. Depending on their own needs and the perceived habits of their potential client base, websites can draw in customers using a number of clever targeting techniques. PPC advertising is offered by online giants, such as Google and Yahoo, and by social networking sites like Facebook. It also comes in bespoke form through professional PPC companies, who can place PPC anchor text links in web copy posted on third-party sites and blogs. Choosing a PPC – Read the full article
The times they are a-changin’. And so are newspapers. In a move that might soon herald the next era in journalism and news publishing, and in what could propel Apple iPad as a true game-changing tablet device, Apple and News Corporation are set to launch a highly-anticipated tablet-exclusive digital newspaper called The Daily. According to reports by Yahoo! News’ “The Cutline”, Apple chief executive Steve Jobs and News Corporation’s will introduce The Daily in an event expected to take place on January 19 at the San Francisco Museum of Modern Art. Reports that Murdoch was investing in a tablet publication had first spread summer of last year. It has since continued to take shape at News Corp.’s New York headquarters, with the company reportedly having hired as much as 100 journalists – from media firms such as the New Yorker, The Daily Beast, The New York Times, Forbes, AOL, and Politico – and committed $30 million for the first year – Read the full article
Social networking giant Facebook has passed Google, the world’s most popular search engine, as the most-visited site in the United States in 2010, according to leading Internet research and competitive intelligence firm Experian Hitwise. Facebook received 8.93 percent of all US web visits from January to November 2010, while Google accounted for 7.19 percent. Rounding out the top five were Yahoo! Mail (3.52 percent), Yahoo!, and YouTube (2.65 percent). Facebook ranked only third on the list last year, trailing Google and Yahoo! Mail. In 2008, it ranked ninth, behind sites like Google, MySpace, and eBay. “Facebook” was also the most-searched term for the second straight year, followed by “Facebook login” and “YouTube”. According to Experian Hitwise, however, the combination of Google-owned sites like Gmail, Google Maps, and YouTube still ranked ahead of Facebook properties, accounting for 9.85 percent of all US visits. Facebook received 8.93 percent, while Yahoo! properties came in third with 8.12 percent. The results of the study – Read the full article
