STUDY: Twitter as Popular but Not as Widely Used as Facebook

On May 25th, 2010, wrote:

Twitter has finally caught up with Facebook – at least in terms of popularity. In terms of usage, however, Facebook – with over 400 million active users – is still leading over the massively popular social networking / microblogging site. These are among the most important findings from a new report released by Edison Research and Arbitron Internet and Multimedia Series. Conducted last February and entitled “Twitter Usage in America: 2010”, the research study presents three years of tracking data from a nationally representative group of 1,753 Americans ages 12 and above. Results show that 87 percent of Americans – compared to 5 percent in 2008 – are now aware of the microblogging platform, which is virtually equal to the percentage of the population – 88 percent – who are aware of Facebook, the world’s most popular social networking site. However, Twitter still trails Facebook in terms of usage, as only 7 percent of Americans actively use Twitter, compared to – Read the full article

We Got Next: Potential Social Media Darlings after Twitter and Facebook

On April 30th, 2010, wrote:

In recent times we’ve seen social media grow exponentially fast. Thanks to quick Internet adoption and the advancement of mobile technologies, hundreds of millions of people are now part of social networks like Facebook and Twitter. These two sites in particular have enjoyed an incredible amount of attention, but we must understand that they form but a part of a continually evolving social media landscape. That’s why it’s important to take a wider perspective and check out which new social media and social networking sites may soon become the Internet’s new darling. Foursquare Foursquare is a location-based social networking site that’s lately been getting a tremendous amount of hype. A number of its features are parallel to Twitter (like the ability to post quick status updates wherever you are), but Foursquare sets itself apart by encouraging – and rewarding – users to explore their own cities. Here’s how it works: users “check in” by posting updates through a messaging service. – Read the full article

The Social Media Revolution

On August 25th, 2009, wrote:

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” This is written on the book jacket of the book Groundswell, a national bestseller. The social media revolutions is upon us. Several experts claim for it to be the biggest shift in business since the industrial revolution. The change in how we communicate with the public, potential and existing customers is evolving at a pace that has not been seen before with adoption of other technologies. Its a social media revolution. It used to take years to build new media platforms, for radio it was 38 years, television 13 years, the internet 4 years, and the iPod 3 years- each respectively to reach 50 million – Read the full article