“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” [...]
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other including text, images, audio, and video. Whether you consider it a trend or revolution, it is changing the way people and companies market themselves online. The goal of Lakeshore Branding’s social media marketing services [...]
E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. [...]
Social media marketing is an essential part of many businesses and organizations today – regardless of size. The Internet has grown so much more community-focused, so much more social, that if one were to truly establish and enhance the online presence of a company or brand, there’d be no way of doing it without social [...]
In recent times we’ve seen social media grow exponentially fast. Thanks to quick Internet adoption and the advancement of mobile technologies, hundreds of millions of people are now part of social networks like Facebook and Twitter. These two sites in particular have enjoyed an incredible amount of attention, but we must understand that they form [...]
Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]
Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]
Attention small business owners who think social networking is silly: knock it off. We know you’re just afraid, or confused, but you can’t hide behind those excuses any longer. With the recent announcements of Bing and Twitter integration, and Google’s Social Search, your business can’t hide any longer. Those angry tweets about your poor quality [...]
