Terms of Service

On July 1st, 2009, Chris Campbell wrote:

Lakeshore Branding will provide access to certain Lakeshore Branding products, services and/or programs (collectively, hereinafter referred to as “Services”) subject to Client’s acceptance of and compliance with these Terms and Conditions (hereinafter referred to as “Terms and Conditions”) and enrolling through submission of a signed Service Level Assurance Agreement (hereinafter referred to as “Agreement”) and [...]

Online Reputation Management

On February 27th, 2009, Chris Campbell wrote:

As Seen on Fox News It happens to the best of companies. A customer (or, God forbid, an employee) feels they have been wronged. After the company’s best efforts to resolve the problem fail, the offended party begins their crusade. They post negative comments on blogs, forums and boards, or they lodge a complaint with [...]

Lessons from Lady Gaga on Viral Video Success

On August 3rd, 2010, Ryan Powszok wrote:

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or [...]

Top 5 Tips on Promoting Your Online Presence Offline

On July 20th, 2010, Ryan Powszok wrote:

Whether or not you’ve been following this Internet marketing blog (which we hope you’ve been), it has now become obvious how huge a role online presence plays in helping businesses succeed. Increase web traffic, generate more sales and opportunities, and increase profits: it’s a simple equation. But it’s also one that can be solved using [...]

What Small Businesses Can Learn from the Old Spice Guy

On July 16th, 2010, Charlotte Dretler wrote:

Social media is often used as a method for users and consumers to make public statements about products and services. While this gives the public more power to evaluate brands, businesses can also leverage social media to connect with customers. As social media becomes increasingly important in marketing campaigns, companies are turning to YouTube, Twitter, [...]

Anatomy of a Retweetable Tweet

On June 29th, 2010, Ryan Powszok wrote:

“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to [...]

STUDY: Twitter as Popular – but Not as Widely Used – as Facebook

On May 25th, 2010, Ryan Powszok wrote:

Twitter has finally caught up with Facebook – at least in terms of popularity. In terms of usage, however, Facebook – with over 400 million active users – is still leading over the massively popular social networking / microblogging site. These are among the most important findings from a new report released by Edison Research [...]

5 Ways to Start Experimenting with Google Buzz

On May 24th, 2010, Ryan Powszok wrote:

Social media can be pretty confusing to individuals, businesses, and organizations who haven’t adopted – and who aren’t used to adopting early – to online trends and technologies. While some may have taken Facebook, MySpace, Twitter, and other social media sites as an indelible part of their lives, others are left to wonder how and [...]