Lakeshore BrandingSearch results for 'social media monitoring tools' (page 1 of 41)

Online Reputation Managment with Social Media Monitoring

Chris Campbell — Sat, 25 Jul 2009 22:43:31 +0000

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in - Read the full article

Online Reputation Managment with Social Media Monitoring is a post from: Lakeshore Branding

Social Media is About Investing in People

Guest Blogger — Mon, 26 Dec 2011 18:22:00 +0000

Social media advocates are often quoted as claiming that social media is the greatest form of advertising because it is free. At Silicon Beach Training we use social media in a big way; we use it to increase exposure for our training courses. We use it to build relationships with key influencers and our customers. We also use it extensively to promote and share our flow of content generated to inform and inspire our existing customers and potential clients. One of the most important paybacks for all of this activity is it seriously improves our ranking. I believe that Google is going to up the stakes on this one, too; social shares are going to become even stronger signals that affect page position. In order to sustain these benefits, however, we need to employ people. We employ full-time people and we need to tap many external sources for content generation, paid for in currency and in back-links. Time and people - Read the full article

Social Media is About Investing in People is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

eCommerce Social Media Marketing Mistakes You Should Avoid

Chris Campbell — Wed, 29 Sep 2010 20:09:55 +0000

Social media offers endless possibilities for marketing and selling your product online. But you know that already. (And we must have been going on and on about it.) You know that Twitter, Facebook, YouTube, and similar social media sites are great for E-commerce and online retailers – that, if leveraged properly, they can help you engage targeted communities, increase your online visibility, enhance your brand, drive traffic to your site, and maximize your sales opportunities. Now – hold on right there. Before you even think of getting started and unleashing your campaign unto the wonderful world of social media, you may want to be aware of the common mistakes that businesses – regardless of size – make. Mistakes that can make social media marketing a burden instead of an opportunity. Mistakes which you should at all costs avoid. Don’t throw yourself into social media without a plan or strategy. Some businesses think all it takes is to sign up on - Read the full article

eCommerce Social Media Marketing Mistakes You Should Avoid is a post from: Lakeshore Branding

What You Should Know Before Hiring a Social Media Manager

Chris Campbell — Tue, 22 Jun 2010 08:02:44 +0000

Social media marketing is an essential part of many businesses and organizations today – regardless of size. The Internet has grown so much more community-focused, so much more social, that if one were to truly establish and enhance the online presence of a company or brand, there’d be no way of doing it without social media marketing. Sure, to some people, sites like Facebook and Twitter are just a complete waste of time, but without social media sites like these it would be next to impossible to keep up with everything that’s happening online. This is why companies are beginning to recognize the importance of hiring social media managers, social media agencies, social media consultants and strategists. The titles vary, but one thing is clear: if – as a small business owner or an Internet marketer – you want to be able to engage the right way with an online audience and steer the conversation about your brand to the - Read the full article

What You Should Know Before Hiring a Social Media Manager is a post from: Lakeshore Branding

Social Media Consulting

Chris Campbell — Fri, 27 Feb 2009 20:53:38 +0000

As the Web grows increasingly social, so should you. Lakeshore Branding specializes in helping you tap into, initiate, and sustain engaging online conversations with your customers. Our social media consulting services build the foundation not only for greater online visibility, but also for richer social dialogue that’s guaranteed to make a direct impact on your bottom line. We offer a comprehensive set of social media services that are designed to show you where people are talking, what they’re talking about, where and how you can best get involved, and what you can do to propel your business and brand to the top of today’s social media user’s mind. Social Media Marketing Services Social Media Consulting Training on Social Media tools Management of blogs, podcasts, and social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google+, Flickr, Tumblr, and more Social Media Marketing Strategy Social Media Identity Protection Social Media Implementation Guidelines and Social Media Policy Social Media Audits and - Read the full article

Social Media Consulting is a post from: Lakeshore Branding

The Real Estate Agents Guide to Social Media Marketing

Guest Blogger — Thu, 08 Dec 2011 17:00:45 +0000

In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page - Read the full article

The Real Estate Agents Guide to Social Media Marketing is a post from: Lakeshore Branding

Five Social Media Apps to Boost Your Marketing Efforts

Guest Blogger — Wed, 08 Jun 2011 18:40:46 +0000

So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you - Read the full article

Five Social Media Apps to Boost Your Marketing Efforts is a post from: Lakeshore Branding

Social Media Damage Control

Guest Blogger — Mon, 18 Apr 2011 18:40:46 +0000

Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed against Taco Bell for “misrepresenting the contents of its beef,” is nothing surprising. I’m sure most customers don’t expect they are eating wholesome, organic meals at Taco Bell. However, it’s not the lawsuit that is interesting here; it is the way that Taco Bell warded off a potential crisis by being proactive and effectual on social media. Taco Bell has already gotten some previous press for their impressive works on Facebook and Twitter; but this is more impressive, and the way they turned this particular misrepresented beef crisis into something positive is a great lesson for Internet marketers as well as for online reputation management professionals. First step: Address the issue A confident and clear message doesn’t - Read the full article

Social Media Damage Control is a post from: Lakeshore Branding