Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and [...]
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other including text, images, audio, and video. Whether you consider it a trend or revolution, it is changing the way people and companies market themselves online.
The goal of Lakeshore Branding’s social media marketing services are [...]
Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence.
Our top posts on Lakeshore Branding have [...]
Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report.
It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]
Do you know that 54% of CIOs ban the use of social media in the workplace? “Wow” was our first reaction, too. A bunch of Web 2.0 marketers are of course prone to advocate the merits of using blogs and sites like Facebook, Twitter, Plurk, and YouTube in efforts to help businesses grow. But like [...]
Attention small business owners who think social networking is silly: knock it off.
We know you’re just afraid, or confused, but you can’t hide behind those excuses any longer. With the recent announcements of Bing and Twitter integration, and Google’s Social Search, your business can’t hide any longer. Those angry tweets about your poor quality [...]
Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’.
This came to record-setting light in the [...]
When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]
