Instagram: From Strength To Strength

On April 23rd, 2012, wrote:

With the news that Facebook has bought Instagram for a whopping $1 billion, everyone is talking about Instagram…even more than they were previously. The photo app allows users to take photos with selected digital filters, which each give photos an instant makeover. Vintage vibes can be seen on the images, with brightening, shadowing, and re-coloring capabilities. In April 2012, the use of Instagram was extended onto Android devices (where previously it was only supported by iPhone, iPad and iPod Touch). There are 30 million users worldwide, and the company grew users quickly from its launch in 2010. In January 2012, it was reported that 400 million photos had been uploaded via Instagram, and business just kept getting better. So far, Facebook hasn’t offered a mobile application through their service. Indeed, the acquisition of Instagram shows a readiness to enter the new mobile era and offer customers exactly what they’re looking for on one platform. Facebook has also announced that it will – Read the full article

Top 5 Twitter Accounts to Follow to Enhance Your Social Media Know-How

On April 13th, 2012, wrote:

One of the best ways to learn about social media and how it can aid you and your business as it grows is to jump head first into it and start learning all of the ins and outs firsthand. But a little help never hurts either, and sometimes the quickest way to learning any and all new social media information is relying on others to point you the right way. That’s what makes these five different Twitter accounts ones “must follows”: so you can stay up to speed with all the latest and greatest social media has to offer: 1. @SocialMedia2day – This Twitter account is known for perusing the Web and finding all of the information you need on social media happenings and social media marketing. If you’re hunting for specific information around the Web then just turn to this account to point you toward in the right direction. (Bio: #Publishing and #distribution of great posts by the world’s best thinkers on #SocialMedia best practices, tools – Read the full article

5 Twitter Marketing Techniques

On April 10th, 2012, wrote:

Twitter is a fantastic social media platform. The micro-blogging surface continues to explode in popularity in spite of all the haters who have mocked it from day one. With millions of users, Twitter is a fertile ground for effective Internet marketers. In this article, I will be discussing five Twitter marketing techniques. Before I get to those, let me briefly touch on an important concept, which is the synergistic nature of social media marketing. The best social media marketing campaigns incorporate multiple platforms. The three most effective are usually Facebook, Twitter and YouTube. Facebook is great for posting photos, distributing content, and having contests. Twitter is great for having a conversation with your customers. YouTube allows you to effectively distribute video content. When you use all of these platforms, along with perhaps a blog, then you have a winning social media marketing system that reinforces itself. Keep that in mind as you build up your Twitter account. 1. Steal the – Read the full article

Social Media Marketing 101: Tips and Tools to Make Managing Twitter Easier

On April 6th, 2012, wrote:

Online marketing covers not only SEO; it also means using social media networks to connect and interact with your customers. Twitter is a great medium for getting backlinks to your website, while also interacting with your customers and networks. Whether you are a business or an individual, you need to take advantage of the many social media dashboards and tools for Twitter to manage your account. These tools allow you to schedule your tweets, gain new followers, and manage multiple accounts from one dashboard. Businesses, in particular, can significantly benefit from using social media dashboards and tools. When you own your own business, you need to schedule your time to get maximum efficiency. Social media dashboards allow you to schedule tweets and automate tasks. This takes the job away from you and lets you use your time on other projects and tasks. Social Media Dashboards Conversocial lets you manage your Facebook and Twitter accounts from one dashboard. You get the – Read the full article

Pinterest and SEO: Using the Social Media Darling to Improve Your Search Performance

On March 29th, 2012, wrote:

There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article

Fitness Marketing: How to Establish an Online Presence Quickly and Effectively

On March 22nd, 2012, wrote:

In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence.   Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article

How Quora Can Work for Your Business

On March 20th, 2012, wrote:

If you’re an aspiring entrepreneur or someone hoping to break into the world of business, you’re going to have a lot of questions. You can go to school for four years and pick the brains of your professors and spend all night doing homework in the library, but you’re still going to have questions. This is true with any profession, and most will tell you that finding the answers to these questions aren’t always easy. It’s intimidating to ask your boss a question that you may think should be obvious, and Google doesn’t always do the trick. Fortunately, Quora is beginning to take the world of questions by storm. For those who are unfamiliar with it, Quora is a new social networking site that centers around asking and answering questions. These questions go from very specific to simple wonders. And it’s not like your typical Internet-based source of answers: • Google: This works well when you want to know the – Read the full article

How to Deal with an Employee’s Online Behavior

On March 19th, 2012, wrote:

Almost every company has some sort of rules set in place when it comes to social networking / online behavior and the office—do not “connect” with people in the office on a personal account, do not talk about the company on a personal account, do not talk about anything that happens on a social networking account in the office, etc. However, a company really cannot tell someone what they can and cannot do on their personal accounts if it does not involve the company. People also have free reign when it comes to commenting on different articles across the Web, and it is impossible for a company to monitor this at all times. For this reason, companies often have to deal with behavior online that may not be up to company standards. The reason social media is so popular is because you can be yourself. You can promote something professionally and help build your personal brand, or you can connect – Read the full article