How Car Dealers are Marketing on Twitter

On June 20th, 2012, wrote:

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a social media marketing tool to announce any special deals or news about your auto dealership. Experts also believe that a strong social media presence may even influence organic SEO rankings. Here are a few tips to help you make the most of your Twitter account. Your Twitter Handle If you have an official company name, you will want to select that as your Twitter handle. Your handle is also known as username and this will be seen by others. Your Description Every Twitter account has a description field right under your handle, with a brief summary of what you are all about. It’s a good idea to include some prominent keywords in this section. – Read the full article

5 Must-Have Apps for Internet Marketers

On May 25th, 2012, wrote:

With so many apps around that claim to help businesses market themselves more effectively via Internet channels, it can be hard to know where exactly to put our trust. Whether you are a professional Internet marketer, an SEO professional, or are just interested in finding out how to make the most of the marketing opportunities the Internet provides, these top 5 apps are some of the best in the business for saving time and working more efficiently.   1. Hootsuite This handy little app is just what you need to manage all your social media accounts from one place. For the casual user, there is the ability to update your feeds all in one place instead of having to log in to multiple sites. For the professional marketer, this is one of the most powerful social media marketing tools in the business. Messages and tweets can be pre written and scheduled for slow release, to keep your feeds alive even – Read the full article

Case Study: How Social Media Drives New Business

On May 24th, 2012, wrote:

Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this new venture, as well as chief brands like Virgin and Starbucks. A study by University of Maryland reveals that, the use of social media marketing amongst small businesses has increased to 24 percent, up from 12 percent the previous year. As businesses rush to employ the services of Facebook or Twitter to interact with their customers, many discover that not all strategies work all the time. The following case studies explain how these companies use the above platforms. Starbucks Notably, Starbucks has employed the use of social media platforms perfectly. They currently offer free WiFi to their customers. The company has more than 10 million fans on their Facebook Page. It uses this opportunity to carry out their promotions. For – Read the full article

Using Video Production To Showcase Your Business

On May 14th, 2012, wrote:

Video marketing initiatives have changed the way websites and businesses are promoted. An evident reason for this would be the fact that videos are very entertaining and different from run-of-the-mill business promotion projects. Here, we are going to discuss the steps through which you can promote your software business using video production. The three main stages of producing video of any kind are pre-production, production and post-production. In pre-production, the tasks would be predominantly to plan the production. Budget, equipments required, expert consultation, location, etc are decided at this stage. In production, the planning done in the first stage is executed. Once the video production is on the flow, the video director shoots and is ready to transfer the same to the post-production department. When it comes to video production and marketing, it’s important to understand the kind of audience you would be targeting and what they think of or how they would respond to business videos. In the post-production – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article

4 Tips to Successfully Promote Your Business on Facebook

On April 26th, 2012, wrote:

A lot of entrepreneurs depend on available Internet-based innovations to promote their business, attract clients, and, of course, earn more profit. Previously there were only TV, radio, newspapers, and magazines: traditional media which had limited coverage. Now, thanks to the Web, advertising and marketing now have the potential to reach people in other countries around the world. Social media in particular has made a mark, not only changing people’s method of communication, but also revolutionizing the ways people advertise (and socialize). Facebook, for example, has supported the marketing goals of many businesses and individuals, even going so far as to allow users to buy targeted Facebook fans. After all, almost everyone in the world has a Facebook account – and it is for this reason entrepreneurs are banking on the site as a social media marketing platform. The big idea here is not only the fact that it is free but also that your target audience can be easily reached. Every company has – Read the full article

6 Companies Using Social Media To Provide Better Customer Service

On April 24th, 2012, wrote:

Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did business. Today, social media could be considered our virtual “town square”. Almost everyone passes by once or twice each day. Savvy businesses, both large and small, are staking out locations in the social media town square to provide their clients with more convenient customer service. Here are six companies that are getting the job done. Small Businesses Using Social Media LP Products is in the highly competitive business of selling printer ink and toner. They’ve worked hard to develop relationships with their customers through Facebook and they don’t just see it as a pipeline to pump their coupons out to consumers. I know a customer who wanted to get off their mailing list and found – Read the full article