Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

On May 22nd, 2016, wrote:

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy – Read the full article

How to Market on Pinterest Without Being Too Obvious

On August 10th, 2012, wrote:

Through a stream of stylish, beautiful images, Pinterest has shown to be particularly successful for niche retailers and E-commerce sites. With a large audience predominantly comprised of females, categories such as beauty, home design, arts and crafts have gained a strong foothold in this quickly growing social site. While the marketing benefits of Pinterest are alluring, how do you market without over-exposing your brand? Don’t make the mistake of being too obvious, as it may alienate your audience. Instead, the following are several tips that can help you use Pinterest to market your business, without making too much of a scene: Where Does Your Business Fit In? Before hastily posting pictures onto your account, you may want to consider how Pinterest can fit into your marketing strategy. While retail and niche businesses on Etsy easily fit with Pinterest, service-based businesses can also use the social giant in creative ways. For example, if your business focuses on swimming pool services, then – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

Tweet Control For A Better Online Reputation

On July 31st, 2012, wrote:

Twitter is a great source for businesses that are serious about their online reputation. You can send out messages and promote your brand heavily, using the power of social media. The converse is true however; you don’t have any control over what other people are tweeting about you… or do you? Two new tools have recently become active, allowing users of the Twitter social networking platform to manage their followers, who they are following, and what interactions on the website are relevant to the business approach. These unique applications are Mentionmapp and MyTweeple. While using Twitter alone can be powerful enough in some circumstances, these additional social media tools ensure that your online reputation is both managed and effective. MentionMapp: Social Media App for Analyzing Business Progressions One of the social media tools recently introduced is MentionMapp, an application aimed at making interactions easier on Twitter. When running or setting up a business, it is essential to build connections that are relevant – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

WordPress Tips for Creating the Perfect Bio Page

On July 25th, 2012, wrote:

WordPress is the most popular content management system (CMS) and online publishing platform for several reasons, including ease of use, rich plug-in architecture, versatility, and vibrant open-source development community. One of the most important reasons for the widespread WordPress adoption is the variety of methods it offers to make content seem attractive. Fresh and interesting content is what really drives visitors to online properties these days, and WordPress offers web publishers, SEO professionals, and Internet marketers many different ways to highlight content. Among the many lessons web professionals have learned from Web 2.0 and the social media explosion is the importance of engaging visitors, to make them feel relevant and connected to the sites they visit. One way to accomplish meaningful engagement is by giving them opportunities to get to know their authors better. Content may be king, but visitors are entitled to know about the kingmakers behind the subject matter that keeps them coming back from more. Satisfying Curious – Read the full article

Five Simple Ways to Optimize Your Tweets for SEO

On July 19th, 2012, wrote:

Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing popularity of social networking sites leaves many business leaders wondering if they can use the same SEO tactics that work on blogs when using, say, Twitter and other social media marketing platforms. Optimizing your tweets for SEO purposes requires a combination of SEO savvy and writing skill. After all, a 140-character tweet doesn’t leave much room for the use of bulky keywords. Instead of focusing just on creating SEO-optimized content for Twitter, you need to focus on your overall Twitter strategy. Keep the following tips in mind when crafting tweets and setting up your Twitter profile. A little attention to detail now can pay off big-time in the long run. Choose a relevant handle and account name. Your Twitter – Read the full article

How Google Places (Google+ Local) Can Help Your Business

On July 16th, 2012, wrote:

Managing and marketing your own business? We understand that there are a lot of things to consider in order to get noticed and drive your growth: things like advertising, keeping in touch with customers, and reaching the target market effectively. Fortunately, through Google Places (now Google+ Local), you can now connect with your customers and help your business stand out. Overview of Google Places / Google+ Local Google Places is an online directory of local businesses (listings) that is integrated with Google Search. Businesses can register for free, create a business page, and post important information on this page. Latest offers, promos, specialties, images, and videos can also be added to your Google Places / Google+ Local page. With Google Places / Google+ Local, your customers are allowed to write reviews of your business, product, or service. You may find this favorable initially, but be aware that this feature cannot be turned off, even for negative reviews. That’s why it’s – Read the full article