Lakeshore BrandingSearch results for 'social media management' (page 1 of 54)

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Is Your Social Media Consultant Actually Qualified?

Guest Blogger — Mon, 09 Jan 2012 15:45:10 +0000

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they - Read the full article

Is Your Social Media Consultant Actually Qualified? is a post from: Lakeshore Branding

Why Hire a Social Media Agency?

Guest Blogger — Mon, 01 Aug 2011 18:45:52 +0000

Starting an online marketing campaign can be a difficult and confusing proposition for many small companies. Which sites should you have a presence on? Is a “group” better than a “page”? Should you take support requests via social networking sites, or keep them all funneled through your website? These questions could be answered easily if you were to enlist the help of an online marketing company or social media agency. It’s easy to make the mistake of assuming that all an online marketing company does is throw up a few pages and produce flow charts with pretty buzz-words on them. In truth, an Internet marketing company or social media agency does a lot more than that, and can help you to make sure that your promotion efforts are not wasted. What will an online marketing company do that I can’t do myself? While it’s true that setting up accounts and making a few friends on social networking sites is easy - Read the full article

Why Hire a Social Media Agency? is a post from: Lakeshore Branding

Social Media Damage Control

Guest Blogger — Mon, 18 Apr 2011 18:40:46 +0000

Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed against Taco Bell for “misrepresenting the contents of its beef,” is nothing surprising. I’m sure most customers don’t expect they are eating wholesome, organic meals at Taco Bell. However, it’s not the lawsuit that is interesting here; it is the way that Taco Bell warded off a potential crisis by being proactive and effectual on social media. Taco Bell has already gotten some previous press for their impressive works on Facebook and Twitter; but this is more impressive, and the way they turned this particular misrepresented beef crisis into something positive is a great lesson for Internet marketers as well as for online reputation management professionals. First step: Address the issue A confident and clear message doesn’t - Read the full article

Social Media Damage Control is a post from: Lakeshore Branding

Using Social Media For Your Website’s SEO Campaign

Jimmy Rhim — Tue, 18 Jan 2011 18:29:17 +0000

A long time ago, aka a couple years, Social Media had no relevance to your page rank or SEO campaign. Social Media was simply another tool, or middleman to connect your business with your clients. Usually links to social media were rel= nofollowed (tell search robots to not click on link). Up until a few years ago, social websites media sites were not considered as high quality links and did not carry much authority. As of today, the number of Facebook and Twitter users exceed 500 Million! If this isn’t a reason to give a website authority, then I quit this industry. Google and Bing realized that there is quality in Facebook and Twitter and have said they can directly impact you page rank. Fret not friends, your quest for more followers and to get Gaga to retweet you can actually pay off. Twitter: Twitter, while some still call it a ‘new’ phenomenon, it is crucial for successful business today. It has been one - Read the full article

Using Social Media For Your Website’s SEO Campaign is a post from: Lakeshore Branding

Flickr for Small Business: 14 Tips for the Social Media Tool Few Are Using

Chris Campbell — Sat, 06 Nov 2010 07:54:40 +0000

A number of the world’s biggest businesses and brands are using Twitter. Chances are, they’re also using Facebook. And their employees are using LinkedIn, to connect with other professionals. How do you, as a small business owner, set yourself apart from the competition? Obviously you’ll have to be more creative with leveraging social media, and with finding alternative platforms where you can engage with customers. You’ll have to seize overlooked opportunities for marketing, or create these opportunities where none exist. Start by knowing there are other social networking tools in town. Like Flickr, for example. Okay, so we can almost hear you say it. Flickr? Really? How do you use that for marketing? Um, isn’t Flickr a picture community for hobbyists and photographers and artists? Just like Vimeo is a video community? And doesn’t Flickr explicitly say that you can’t use the site for commercial purposes? All of the questions above have a point, but that doesn’t mean you can’t - Read the full article

Flickr for Small Business: 14 Tips for the Social Media Tool Few Are Using is a post from: Lakeshore Branding

8 Great Examples of Social Media Savvy Brands on Twitter

Chris Campbell — Thu, 04 Nov 2010 10:17:57 +0000

Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of how today’s biggest brands and businesses are using Twitter. Starbucks (@Starbucks): The Seattle-based coffee giant offers “freshly brewed tweets” to a loyal following of over 1 million Twitter users. Check the brand’s profile out, and you’ll be surprised by the number of @replies/mentions they tweet in a day. That’s what engagement is all about. All too often, companies misuse Twitter by spamming their followers with relentless sales talk and ads – without caring to respond to mentions or direct messages. Sure, while Starbucks does post the occasional promo or new offer, the brand’s use of Twitter is mainly to connect intimately with fans and customers. It listens, and as - Read the full article

8 Great Examples of Social Media Savvy Brands on Twitter is a post from: Lakeshore Branding

Don Draper Lessons in the Age of Social Media

Chris Campbell — Wed, 06 Oct 2010 15:34:03 +0000

We don’t know about you, but Mad Men is a show we can’t get enough of. Sure, it has won a bunch of Emmy Awards, and it provides a gripping depiction of the lives of advertising executives on Madison Avenue in the 1960s, but these aren’t the only reasons why we’re watching. The truth is, Don Draper – played by actor Jon Hamm – is actually wise beyond his years. A classic American figure, sure. But old-fashioned? We don’t think so. Every episode, Don Draper unleashes a brilliant, memorable line, a gem of an advice that we can take and use in the age of Internet marketing and social media. Take for example the following Don Draper quotes. Don Draper: “Our worst fears lie in anticipation.” Sure, trying to learn things like Twitter, SEO, web analytics, PPC advertising, etc. can be downright intimidating. It’s almost like trying to learn a whole new language – something you may be afraid you’re - Read the full article

Don Draper Lessons in the Age of Social Media is a post from: Lakeshore Branding

Discover Where You Are Across Social Media Networks with KnowEm

Chris Campbell — Wed, 08 Sep 2010 13:43:27 +0000

Facebook. Twitter. MySpace. Tumblr. Hundreds and hundreds more. For individuals trying to find out where they have signed up for among social media networks is probably like trying to find a specific scroll in the Library of Alexandria. The sheer size of where you have to look – much less update – is intimidating. It’s the same for businesses. Do you know where your brand, product, trademark, or even company name is being used in all these popular and emerging social media websites? You might be surprised to find that it’s being used unofficially – a classic case of brand identity theft. You lose control. Your online reputation isn’t secure. Thanks to something called KnowEm, representation across all social media has become a lot easier. KnowEm is a service that lets you discover where your name, brand, trademark, or product is available on social media networks. It also lets you know where it has been stolen. Developed in April 2009 - Read the full article

Discover Where You Are Across Social Media Networks with KnowEm is a post from: Lakeshore Branding

What You Should Know Before Hiring a Social Media Manager

Chris Campbell — Tue, 22 Jun 2010 08:02:44 +0000

Social media marketing is an essential part of many businesses and organizations today – regardless of size. The Internet has grown so much more community-focused, so much more social, that if one were to truly establish and enhance the online presence of a company or brand, there’d be no way of doing it without social media marketing. Sure, to some people, sites like Facebook and Twitter are just a complete waste of time, but without social media sites like these it would be next to impossible to keep up with everything that’s happening online. This is why companies are beginning to recognize the importance of hiring social media managers, social media agencies, social media consultants and strategists. The titles vary, but one thing is clear: if – as a small business owner or an Internet marketer – you want to be able to engage the right way with an online audience and steer the conversation about your brand to the - Read the full article

What You Should Know Before Hiring a Social Media Manager is a post from: Lakeshore Branding