The World Wide Web has billion of websites. Some of them are small (for example, most of the personal blogs), some of them are big (for example, eBay), and some of them are too big (for example, Facebook). But some of them are just very important, because they really changed the world over the last years and gave way to a number of Internet-enabled revolutions. What are these websites and how did they influence the world? 1. info.cern.ch: This is where it all began. In 1990, not many years ago if you think about it, a revolution took place in CERN and the first website on the World Wide Web was made by Sir Tim Burns Lee and browsed by Robert Cailliau. 2. Google: Some people confuse it with the Internet itself. Some people even type Google inside Google’s search box! It is considered to be the main entrance of the Internet and changed the way we search for information. It started – Read the full article
More and more entrepreneurs are beginning to take advantage of all the Internet has to offer. For most companies, the Internet is a huge player in whether or not they will be successful. For others, it is the only player. In other words, many entrepreneurs are starting a small business that is online-only. If you run a blog or a website designed to help consumers, chances are that most of your business can be done through this online website. Before you know it, advertisers are interested and vendors want to be a part of the action. Eventually, you can have yourself a very profitable online business. Other online companies, however, get blindsided by the dollar signs and forget about the legal steps they must take in order to keep that money. After all, an online company takes a long time to turn profitable. When it finally happens, it’s exciting. But it’s important to put that excitement on hold and consider – Read the full article
Interested to write guest content for Lakeshore Branding and expand your readership? Do get in touch! We’re looking for high-quality blog articles on: Internet marketing, social media, search engine optimization / marketing, e-commerce, web design, and other Internet-based businesses, technologies, tools, and applications. Lakeshore Branding is a PR 4 blog, with thousands of backlinks (per Alexa and Majestic SEO). Published guest blog articles are also shared via the official Lakeshore Branding Twitter account. If you’ve written the article, just E-mail it along with links and images you’d like to accompany the text with. We’ll proofread and spell-check it then let you know immediately when the article is going to be up on the site. If you haven’t written the article, kindly consider the following guidelines we have for guest blog posts: Guest blog posts must be original and may not have been published elsewhere online already. All submissions will be verified before publication. The post must be grammatically correct and – Read the full article
Content marketing can be used to attract more traffic and build a better online reputation for your business. Here are a number of tips to help you do just that: 1. Be consistent in providing new and valuable information One thing that you need to do with content marketing is to make sure that you actually have new and valuable content to market. So, write up some articles, publish them, make sure you consistently provide useful information to your audience, and establish your expertise on the topic you’re writing about. 2. Always create keyword-targeted content Don’t just create any content. Your content must be optimized for the search engines, using certain relevant keywords, in order to be found and read. Remember that we are working with search engines to attract more (and better-targeted) potential customers to your website. In this case, if you are not doing SEO for your content, if you are not optimizing the textual content you’re writing, – Read the full article
This is important — Congress is considering two bills (“Protect IP” and “SOPA”) that would let the government or any corporation censor the internet, using the same DNS-blocking techniques as Iran or China. PROTECT IP Act Breaks The Internet from Fight for the Future on Vimeo. The bills are ostensibly to stop copyright and trademark infringement, but they won’t. Instead– they’ll let the government shut down almost any social media website, since any site can be shut down just for audio, video, text, or even *links* posted by its users. Any corporations will have the power to bankrupt any website or organization by cutting it off from payments, advertising and donations– without so much as a court order. The law is being pushed by some of the strongest lobbies in Washington, it has broad bipartisan support, and it’s likely to pass in some form. As a company we have been active against it: this week we will be participating in – Read the full article
These days, you can’t call yourself an entrepreneur or a marketer without any knowledge of how to use the Internet to drive your business. That’s why we here at Lakeshore Branding keep pushing WordPress – because it’s an awesome tool for anyone wanting to establish themselves online. It’s a semantic personal publishing platform with focus on aesthetics, Web standards, and usability. So, whatever your title is – small business owner, online retailer, Internet startup founder, online marketer, social media guru, new media advertiser, affiliate marketer – you’ll find something valuable and unique in the way WordPress works. But to change the way WordPress looks? That’s what this list of WordPress themes is for. We picked out a number of the best business and marketing WordPress themes so that you won’t have to. With this list, we also hope you’ll be able to enhance the ease and efficiency of your WordPress experience. If you find a favorite business or marketing WordPress – Read the full article
Thanks to our good friends over at the social media networks, individuals can create personal brands better than ever. Though you may not know it, your actions on social media accounts give the public a certain image of you. This is probably most true for those who are very fluent in social media—continually connecting and commenting with others on the web who enjoy similar websites and articles. However, a personal brand works just like anything else in life: having one can be very beneficial; not having one can be damaging, and vice versa. A good way to think about a personal brand is like a resume. In a sense, a resume is a document that explains why you are one way and not another—you’re good at math because you studied it in college; you’re a loyal employee because you stay at your jobs for over one year, etc. In other words, creating a personal brand through social media is becoming – Read the full article
You saw the money tree analogy coming—after all, money is usually the end goal of a startup company. This got me to thinking about the many ways a company can try to yield a profit. I found that people are constantly discussing the importance of content on a company website, but what people are not constantly discussing is the idea that this content does not always equal revenue. I will admit that I frequent many company websites simply to read their blog, yet I have no intention of ever buying their product. The point is, you first want to drive traffic to your webpage, but you cannot stop there. There are many things you can do to make sure that when people are visiting your website, they are tempted to buy. Consider a few of the things your startup company can do to make sure you are attracting the right kinds of visitors and keeping them interested: How to Bring – Read the full article
