SEO services have become essential to businesses acrossCanada. The days of traditional advertising are dead; phone books, radio, and even TV have proved to be expensive and difficult to measure. SEO, meanwhile, has allowed business owners to be more involved in the marketing of their firm and to measure effectiveness like never before. SEO services in Canadahave been around for over a decade now; however, business owners have just recently started to take advantage of these services. Search engine optimization services certainly are widely available, and this article is designed to help you pick the right SEO service for your business. What is SEO? SEO or search engine optimization is an activity that is carried out by an SEO expert or company to drive relevant traffic to your website so you can realize a benefit for your business. SEO services typically include: Creating engaging content for link building Social media marketing strategies Website analysis and competitor evaluation Keyword research to – Read the full article
For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results. In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working. Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking: SEO Metrics Traffic Metrics. Web traffic is the number of visitors that your site is getting. This – Read the full article
If you got a pretty good site, which shows up on the first page of Google, you ought to be cautious about some possible threats. Hacking might be a huge issue indeed, but there is another form of threat lurking on the Internet these days. This threat is not a virus or a bug or a worm, yet it is very potent and can cause chaos for you and your adored website. Beware of Page Jacking! What is Page Jacking? The attack called page jacking mainly involves copying the content on your website onto some other site, so that the user believes that the other site is your legitimate site. If proper measures are not taken to secure your content, you are bound to lose your privileged spot on the first page of the search engine. The Consequences of Page Jacking Because the page jacker uses the same keywords and the same content, with a few exceptions here and there, – Read the full article
In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now – Read the full article
Bing is the search engine by Microsoft, a company that, after having been outperformed by Google, is once again keen on boosting revenues and retaining users via search engine marketing. With Bing, Microsoft has so far succeeded, thanks largely to their mass Internet marketing and continued usage of their Internet Explorer web browser (whose default search engine is Bing). This is why your blog should be optimized for Bing, too – and not just Google. Otherwise, you might lose potential readers and leave potential profit on the table. If you’re a smart blogger, Internet marketing, SEO specialist, or social media professional, you’ll find ways to reach Bing users, too. Here are a few useful steps to help you do that. On-page / on-site optimization: Your first step is to work on optimizing your website and the pages within it. Here’s an on-page optimization checklist you can use: No Broken Links Correct Redirects H1 Tags For Headlines URL Friendly Pages Most – Read the full article
If you want to make sales without chasing customers or making cold calls and do it in a way that is pleasing for you as the marketer and comfortable for the prospect, there are strategies that you can implement so that people will be calling and lining up to do business with you. In this article we will discuss 9 Strategies on How You Can Achieve Expert Status In Your Niche. We’ll begin with: Article Marketing: Writing articles and giving well-researched information to your niche and placing them on your website or social media platforms will be a great way to get started in positioning yourself as an expert in your niche. You can also distribute them in article directories as long as they are of quality such as Ezine Articles or trade publications in your niche (online and offline). Write a book: The book can be in the form of an E-book that is downloadable or it can be – Read the full article
Raising funds online isn’t easy. Thank goodness there are useful social media marketing platforms like Kickstarter and Twitter. (Check out our tips for fundraising on Twitter and our coverage of some of the most successful social media fundraisers!) But if these tools aren’t flexible enough for your charity organization, political advocacy, or religious community – and if you think you’ll need a bigger Web presence, like a website or a blog – then you might as well create your own WordPress site. WordPress is Lakeshore Branding’s recommended content management system (CMS). Why? Because it’s focused on aesthetics. Because it’s built on evolving and upcoming Web standards. And because it’s so easy to use. To help rally your cause, we compiled this list of 15 WordPress themes sure to strike at the heart of your online audience. These WordPress themes are great for non-governmental institutions, public sector groups, charity organizations, environmental organizations, fundraising events and committees, advocacy groups, political aspirants, churches, – Read the full article
While the traditional breadcrumbs are nothing but annoying, the term “breadcrumbs” in technology has a different reputation. For those who are unfamiliar, breadcrumbs are little words and phrases that some websites place at the top of a webpage to help the user follow where they are in the website. They work as little navigation tools to help someone stay organized when working through a website with many different webpages. Consider the example below: In general, only major companies use breadcrumbs because they seem so sophisticated. After all, a small business website can’t be that hard to navigate, right? Wrong. If you have more than one webpage, utilizing breadcrumbs has many benefits. Top 5 Reasons Your Webpage Should Be Using Breadcrumbs 1. Easier Usage – Visitors will likely have a much better experience on your website if they can get around easily. Sometimes users can get frustrated jumping from page to page because they get lost, but breadcrumbs help solve this – Read the full article
