This Year’s Hot Trends and Tools in Web Analytics

On September 21st, 2011, wrote:

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to – Read the full article

Why Twitter’s “Follower Dashboard” Matters!

On April 13th, 2011, wrote:

Paid search is a wonderful advertising platform because it gives you clear-cut analytics for ROI decisions. Twitter, on the other hand, is a wonderful advertising platform because it is still natural and fun. Both paid search and Twitter advertising differ in scope and functional use in the marketing mix; however, Twitter recently announced a tool called the “Follower Dashboard”, which, in conjunction with geo-targeted ads, makes Twitter a very attractive advertising medium. Twitter announced the ability for companies to pay for “Promoted Tweets” earlier in 2010, where Coca-Cola garnered 86 million impressions with a single promoted tweet. Holy! Okay, sure Coca-Cola probably paid out the “Wah-Zoo” for that tweet, but even if they paid half a million dollars (ex: cost-per-engagement, or CPE, at $.10 & $6.06 per 1,000 impressions) for that promoted tweet, it would still be competitive with a paid search of $10 CPA. Okay, Twitter is great, we know. But up until now it was only great for – Read the full article

Social Analytics Tools for Measuring the Impact of Your Social Media Marketing Campaign

On March 25th, 2011, wrote:

When businesses, brand managers, and marketers talk about social media, there’s always one acronym that’s always being brought up: ROI. It is, of course, perfectly reasonable. One needs numbers, results, and reasons for going social. (Well, at least one needs these things if “going social” is part of what’s called “work”.) One needs to justify the amount of money and effort spent on campaigns on Facebook, Twitter, YouTube. Not just justify, actually, but also monitor, measure, and manage. Good thing we have all kinds of apps and tools for gathering intelligence (about our efforts and that of competitors). It’s challenging enough finding ways to write retweetable tweets, increase follower counts and expand fan bases, design Like-able Facebook pages, or go viral with video. But to take things like “perception”, “engagement”, “feedback”, and “sentiment” and try to pull out numbers from these, too? How does one begin to quantify any of that? So like we said: good thing we have so – Read the full article