Social media marketing can be very effective in driving traffic to your blog and website, as well as in enhancing the visibility of your brand and business. But if you’re looking to improve your results, here are some great tips and tricks you can follow: Target the right sites There are literally hundreds of social media sites you can use. However, no one has the time to effectively use all of them. The first thing you need to do is locate a few sites which will fit well with you and your audience. Facebook, Twitter, StumbleUpon and Digg are some of the obvious popular choices since they send generally large traffic volumes, but to find sites that can send you high-quality, highly targeted traffic, look out for niche-specific and geo-relevant social media sites. Targeting general news and social bookmarking websites like Reddit or Digg can also be useful; once you have established a prominent profile, you can promote all manner – Read the full article
As you’ll notice, we’ve been focusing recently on the “marriage” of search engine optimization and social media – and talking about things like how you can use social media sites for your SEO campaign, or how you can leverage Twitter for link building. We believe that social can have a tremendous impact on search. And by “social” we don’t mean just Twitter and Facebook. We take into account other websites, too, like Reddit. Reddit – a social bookmarking site – is one of the darlings that we’re keeping an eye on this 2011. It has been around, having been launched 5 years ago, but Reddit enjoyed its best year last 2010 when it experienced a 300 percent surge in traffic (thanks largely to the expense of faltering Digg) and record 829 million page views last December alone. The site markets itself as “the voice of the Internet – (with) news before it happens”. Being a social bookmarking site, Reddit delivers – Read the full article
A long time ago, aka a couple years, Social Media had no relevance to your page rank or SEO campaign. Social Media was simply another tool, or middleman to connect your business with your clients. Usually links to social media were rel= nofollowed (tell search robots to not click on link). Up until a few years ago, social websites media sites were not considered as high quality links and did not carry much authority. As of today, the number of Facebook and Twitter users exceed 500 Million! If this isn’t a reason to give a website authority, then I quit this industry. Google and Bing realized that there is quality in Facebook and Twitter and have said they can directly impact you page rank. Fret not friends, your quest for more followers and to get Gaga to retweet you can actually pay off. Twitter: Twitter, while some still call it a ‘new’ phenomenon, it is crucial for successful business today. It has been one – Read the full article
Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of how today’s biggest brands and businesses are using Twitter. Starbucks (@Starbucks): The Seattle-based coffee giant offers “freshly brewed tweets” to a loyal following of over 1 million Twitter users. Check the brand’s profile out, and you’ll be surprised by the number of @replies/mentions they tweet in a day. That’s what engagement is all about. All too often, companies misuse Twitter by spamming their followers with relentless sales talk and ads – without caring to respond to mentions or direct messages. Sure, while Starbucks does post the occasional promo or new offer, the brand’s use of Twitter is mainly to connect intimately with fans and customers. It listens, and as – Read the full article
We’re sure you’ve heard of The Social Network, this new movie about the founders of Facebook. It opened earlier this month and so far, from what we’ve been hearing, it sounds like this 120-minute thriller-docudrama-comedy will be making plenty of noise at next year’s Oscars. You should see The Social Network if you haven’t done so yet. Not only is it a thrilling closer look at what went on behind the creation of today’s biggest social networking site; it’s also a really, really good movie. You don’t even have to be a Facebook fan to enjoy it. Directed by David Fincher (Seven, Fight Club), written by Aaron Sorkin (The West Wing, A Few Good Men), and starring Jesse Eisenberg, Andrew Garfield, Brenda Song, Rooney Mara, and huge pop musician Justin Timberlake, The Social Network – as Rolling Stone describes it – “brilliantly defines the decade”. Of course, if you’re a startup, small business owner, or marketer, you also might want – Read the full article
We don’t know about you, but Mad Men is a show we can’t get enough of. Sure, it has won a bunch of Emmy Awards, and it provides a gripping depiction of the lives of advertising executives on Madison Avenue in the 1960s, but these aren’t the only reasons why we’re watching. The truth is, Don Draper – played by actor Jon Hamm – is actually wise beyond his years. A classic American figure, sure. But old-fashioned? We don’t think so. Every episode, Don Draper unleashes a brilliant, memorable line, a gem of an advice that we can take and use in the age of Internet marketing and social media. Take for example the following Don Draper quotes. Don Draper: “Our worst fears lie in anticipation.” Sure, trying to learn things like Twitter, SEO, web analytics, PPC advertising, etc. can be downright intimidating. It’s almost like trying to learn a whole new language – something you may be afraid you’re – Read the full article
There is a multitude of ways that a company can catch the attention of their target audience. More and more, companies are turning to social media outlets to gain the attention that they need for their brands to increase in popularity. These programs can be taken even a step further through the use of mobile marketing as well. The first thing to know about marketing through mobile services is that there are laws which surround this. You are not allowed to use leads which have been purchased as you have to have permission to send messages to clients. If you do not have permission, you face legal difficulties due to the FCC anti-mobile telemarketing laws. There are ways that you can make sure to have a lucrative marketing through the mobile market and a lot of it has to deal with social media marketing. This is because when there is a good social media marketing plan, you can reach new – Read the full article
E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. Indeed, a lot of people can do with a little primer on E-mail etiquette in today’s world – regardless of whether they’re corresponding for business purposes, sending important information to various recipients, or marketing through E-mail. So for the sake of those who aren’t quite sure whether or not they have been misbehaving on E-mail, here are a few must-follow tips on E-mail etiquette: Keep it short and sweet E-mail marketers should be familiar with this rule. The longer your E-mail message is, the higher the chances are that your recipients are not going to read all the way through it. It’s a sad fact – Read the full article
