In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Most often, online shoppers go to websites that have good reputations, are easy to maneuver and appear professional …
More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on Facebook can improve a brand’s online authority, thus making it friendlier to search engines. However, there are dangers that come along with the benefits of social media – dangers that can hurt a brand and a company’s reputation. Brand identity theft, for example, has taken on many forms on the Web, and we see many cases of it happening on Facebook. There are a number of companies who’ve made the mistake of letting fans take over Facebook Fan Pages of their brands. It may simply be that they trust their fans enough to let them have administrative control. Or it can be a case of – Read the full article
Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the surveys conducted by Marketing Sherpa, surveys which covered topics such as strategy, forecasting, budgeting, integration with other marketing channels, social applications, and social media. It is meaty: 197 charts and tables, 14 chapters, 255 pages, and results from research conducted with 2,317 business-to-business and business-to-consumer marketers. The benchmark report also introduced a ROAD Map, which stands for the Research, Objectives, Actions, and Devices that businesses and marketers would have to determine in crafting and implementing a social media strategy. Because social media is continuously evolving, one has to consider this ROAD Map, which is meant to help businesses and marketers stay abreast of social media – Read the full article
The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for this to happen. Therefore, business owners who are tr…
Consumers in the know can find just about anything today on the worldwide web. All they want is to be able to find the product or service they need without having to scroll through a bunch of useless websites. Online shoppers will revisit websites t…
Consumers in the know can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and…
The only trick to getting what you want is being able to find the best product at the best price right away. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for…
So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media. After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce a half-hour family comedy series based on the content of the phenomenally successful social media meme. The Twitter account is authored by Justin Halpern, who quotes his own 73-year-old father’s sometimes profane, sometimes cranky, and always funny quips and off-the-cuffs. David Kohan and Max Mutchnick – creators of Will & Grace – are reported to be executive producing the show, which Halpern will co-write with Patrick Schumacker. Internet and social media marketers will have a thing or two to learn from Halpern – and it’s not necessarily that comedy sells better than promotions speak. It is Halpern’s creation of focused, in-demand, and consistently creative content – Read the full article
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