“Intent is the new demographic,” said Kathy Bloomgarden, Ruder Finn co-CEO. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies.” Overall, Ruder Finn divided online activities into six categories, listed from most common to least: Learn Have fun Socialize Express oneself Advocate Do business Shop Men were more likely than women to go online for business, entertainment and to keep informed on news and current events. Women, in turn, were more likely to use the Internet to advocate for a cause or issue, express themselves and socialize. More than two-thirds (69%) of young adults ages 18 to 29 posted comments on social networking sites, 55% played games and 50% went online “specifically to rage against a person or organization.” Seniors were nearly twice as likely as young people to manage their finances, and 65% of seniors went online to be part of a community. View the orginal article here.
Do you hire great employees, no matter the position? Yesterday I went to Potbelly in Bolingbrook with my girlfriend and 5-month old puppy, Jack. I stayed outside with Jack and sat at a table while my girlfriend went inside to order. While sitting with Jack, a Potbelly employee comes out the side door and asks if my dog needed some water. No thanks, I told him, my girlfriend would be bringing some with our lunch. That’s pretty thoughtful, but what happened next really made me impressed. A few minutes later, the same employee came back out with a bowl I assume they use for salads. “Here you go, figure this would work better than a cup,” he said. What a guy. Going out of his way to make sure my dog was cared for. Do you hire people like this? If you’re not sure what that answer is, then you have the wrong people working for you. This guy had – Read the full article
“Chris is a brilliant and innovative marketer. He understands the industry on a strategic level and yet has the acumen to grasp technical tactics. Chris has developed key relationships in the industry and has an impressive network. He has the business savvy to identify new market opportunities and the discipline to deliver results. I highly recommend Chris without reservation.” – Ryan Evans, President, Rand Media Group “Chris Campbell has generously volunteered his marketing expertise for our not-for-profit organization for the last four years. He has been willing to share his skill in online marketing with both our organization and with the high school students we serve as a workshop presenter and as a consultant to new businesses. I am always impressed with his willingness to share his knowledge with our state wide organization and with other businesses. He is energetic, creative, fast on his feet, thoughtful, a great net worker and he follows through on his commitments. We love having – Read the full article
Lakeshore Branding is a team designed to build companies. We’ve come together around a belief that we can help companies do a better job of marketing online to drive more sales, leads and conversions. We’re experienced, opinionated and driven. Our team members have worked for big brands, agencies and start ups. They have been the creative directors, strategists of marketing campaigns and the creative force behind some exciting marketing campaigns. But our strongest characteristic is a dedication to ensuring entrepreneurial success for each of our clients. Each of us is addicted to helping companies grow and Lakeshore Branding, as an organization, gives us our fix. Chris Campbell Principal Yes, that is a picture of Chris with a baby tiger. Chris is a highly entrepreneurial person who is creative, resourceful and motivated to help his clients achieve their business objectives. Chris loves working with innovative businesses that are looking for new ways to sell their products or services online, he approaches – Read the full article
In-the-know consumers are able to find everything they want from the comfort of their armchairs via the internet. The trick is to find what you are looking for easily. Online shoppers will tend to back to websites they have visited before, and to th…
San Diego Online Marketing Company Websites have a unique potential to help brands and businesses grow. Here at Lakeshore Branding, we provide web design and development solutions that help you realize that potential. Our web designers, SEO consultants, and Internet marketing experts are passionate about results, because ultimately that is exactly what great websites are supposed to bring. Lakeshore Branding has helped people, businesses, and organizations stand out from the rest of the pack. Not just with beautifully designed websites, mind you, but with increased opportunities to grow and succeed on the Web. That’s what Lakeshore Branding brings to the table: great design and great business value. Interested to learn more? Reach our friendly team by filling in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail address? * What’s your website address? (if none, leave blank) I – Read the full article
Instant gratification is the key to this – consumers want to find what they want right now and buy it right now. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver…
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
