With all of the commotion that goes along with a business, sometimes the easiest things are forgotten. Even worse, sometimes the easiest things can become complicated because after all—is anything about your company really easy? As it turns out, creating a logo is one of those rare things about your company that will turn out great results without a ton of work. Just ask Google. A logo is part of your company’s branding, which consists of everything a company does and everything a company is involved with including mission statements, customer guarantees, Internet marketing efforts, and taglines. If you have creative people on your side, you should be able to come up with a logo or tagline that is ready to hit the Internet in successful, viral fashion. I dare you to try and think of a major company that does not have a logo. Everyone is reaping the benefits of logos because they have proven to be potentially very – Read the full article
Google+ is gaining immense popularity and everyone’s talking about it right now. Forget for a second about its “competition” with Facebook and other social media sites; in and by itself Google Plus is receiving fast and wide acclaim, at a global level, and many even say that soon it is going to act as a channel to get people to patronize your business. A channel, in other words, for Internet marketing and social media marketing. Currently, there are no Google Plus profiles exclusively for businesses, but that doesn’t mean you can’t use the social networking site to help your work gain more visibility. Here are some tips on leveraging Google+ in order to advance your business objectives: If you already have a Google+ profile, you are halfway to generating, well, more business buzz. Not yet a member? Well, first you have to create a Gmail account (if you don’t already have one). Then you have to get an invitation. For – Read the full article
Starting an online marketing campaign can be a difficult and confusing proposition for many small companies. Which sites should you have a presence on? Is a “group” better than a “page”? Should you take support requests via social networking sites, or keep them all funneled through your website? These questions could be answered easily if you were to enlist the help of an online marketing company or social media agency. It’s easy to make the mistake of assuming that all an online marketing company does is throw up a few pages and produce flow charts with pretty buzz-words on them. In truth, an Internet marketing company or social media agency does a lot more than that, and can help you to make sure that your promotion efforts are not wasted. What will an online marketing company do that I can’t do myself? While it’s true that setting up accounts and making a few friends on social networking sites is easy – Read the full article
Delicious. That’s one word to describe this list of WordPress themes for restaurants. And that one word is all we need. If you’re a restaurant owner, hotel manager, food and beverage professional, master chef, Internet marketer, or Web designer looking to establish your presence online, please do spend some time checking out the latest addition to our lists of WordPress themes. Because this one’s for you. Looking to attract more guests, customers, patrons, fans, and followers by way of a mouth-watering website? Excited to showcase your delightful menu of specialties, best-sellers, and packages to the rest of the world? Ready to win over people with a well-designed restaurant WordPress theme that reflects your establishment’s identity and culinary style? Just scroll down to check out the list. Well, hopefully, with this list, you’ll find a WordPress theme that’s suitable for you. If you have a favorite, do let us know by leaving your comment below. And be sure to share the – Read the full article
Artists, graphic designers, and photographers are taking their work to the Web. But what’s the most suitable (read: eye-popping) way to do so? If you ask us, the recommended platform would be WordPress. Just check out the features. There are just so many things you can do with the CMS (content management system) that will help you express yourself beyond words and effectively capture the attention of your audience, clients, fans, and followers. It’s in this light that we present to you once again a list of 42 awesome WordPress themes – this time, for visual artists, designers, and photographers. Hopefully, this will give you the edge you need to stand out from the rest of the pack. And, hopefully, this will deliver the stunning looks that you need to embody your work portfolio. Do you have a favorite WordPress theme that we missed? Let us know in the comments, Enjoy! Atlas WordPress Theme $35.00 | Demo | Buy Chocolate – Read the full article
Because our WordPress themes posts have been so popular, we’re bringing you yet another one. This latest list features 30 premium WordPress themes that are suitable for all business, regardless of size and industry. By “premium”, of course, we mean they’re certainly worth paying for. Of course, by choosing WordPress (our favorite CMS here at Lakeshore Branding), you already know you’re getting an awesome set of features. Whatever your goals are, you can leverage the platform to enhance cost-effectiveness, simplify your Web design, add customizations, and improve your social media and search ranking performance. A suitable theme completes the look – and gives you the competitive edge that you need to stand out in your industry. Think this list is awesome? Share it by tweeting, posting it on Facebook, bookmarking, commenting, or adding on to the list! If you have a favorite premium WordPress theme that we missed out on, please be sure to let us know and leave a – Read the full article
FourSquare is an emerging social network that specifically joins consumers with local businesses and local, regional and national brands. Consumers can determine what FourSquare providers are in their area and discover discount coupons, reward programs and heightened FS status, all of which lead to more discounts, rewards and status advancement. Local Businesses Let’s say you own a dry cleaning business. You advertise effectively in the terrestrial world with newspaper ads and even a billboard or two. You have sales regularly, and you are located in a very convenient section of town. You even have a terrific website through which you have a loyal email list to which you send periodic notices, information and yes, sales pitches. However, you want to do more. Enter: FourSquare. If a potential customer finds you among the local FourSquare businesses, and the discounts you post in your business profile presents a lower price than that customer’s usual cleaner or you offer a service the other – Read the full article
According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” If this is appealing to you, it’s time to begin this money-making process known as E-mail marketing. A large part of email marketing is finding the right software. If you know what different softwares have to offer in terms of features and installment, then you will be able to make the right decision for your company. There are three types of software you can choose from: Hosted software: The company you purchase the software from will host the software for you. In other words, all you have to do is login on their website and manage your email lists from there. Self-hosted software: You are – Read the full article
