Running a small business? Make it stand out like a great empire – or a great mom-and-pop empire – without paying for the cost of a large-scale project. You can do this by increasing your online visibility and building your own small business website. It’s not automatic, though. The mere existence of a website doesn’t necessarily translate to more customers and superior ROI. There’s plenty of design and development work to be done. Here at Lakeshore Branding we are committed to that work, that winning formula that makes a winning website. That’s because we believe that your small business can be big online. From creative services like design and content development, to more technical requirements like hosting, SEO, and web analytics, we offer you the helping hand that you need to take your small business to the next level. We tailor our small business website solutions to meet your own individual requirements, we work hard and smart to help you – Read the full article
Traditional radio, TV and print advertising simply don’t deliver the bang it once did. More and more, people are getting their news, entertainment and business needs from the Internet. Are your marketing dollars helping you find the people who really need your products and services? It’s not by magic or accident that a website ranks #1 on search engines. There are many factors that influence your websites organic search engine rankings. Our team of internet marketing specialists give your website the time and attention required each month to win in the website rankings. We work with dozens of small to medium size businesses to help them increase sales by using search engine optimization, social media, online advertising and e-mail marketing. Contact us today to learn how we can help you take your business to the next level. Give us a call today at (312) 229-0038 or complete the request form below. Lakeshore Branding Internet Marketing Services Search Engine Optimization (SEO) – Read the full article
The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for this to happen. Therefore, business owners who are tr…
As a small business owner you may be on a job that is usually reserved for two people or more – and you may be running around more than you ought to. (Doesn’t everyone feel that way?) If only you can split yourself in two! Well, spare yourself with these helpful apps. If you have a mobile smartphone like the iPhone or the Android, you can make use of the tools and applications to improve your workflow. After all, these phones are made for more than checking your E-mail, you know. To-Do Lists Outlook Mobile has a nice, task-syncing feature for your smartphone that lets you send meeting requests, track attendance, received detailed responses, and much more. If you’re using an iPhone, there’s the very flexible Toodledo, which synchronizes your tasks without requiring Internet connection. For Android users, use Astrid, a simple task recording dashboard for mobile that lists and tracks your To-Do list. Like the two previous tools, it’s – Read the full article
The only trick to getting what you want is being able to find the best product at the best price right away. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for…
So you’re thinking of implementing an E-mail campaign. The challenge is obvious: what can you really do to make sure that those E-mails get opened and read before they’re sent to trash? Cool, sleek graphics? A hard-to-resist subject line? Persuasive copy? Below we explore more tips and strategies for creating a successful E-mail campaign. Of course, these extend beyond hiring the best graphic artist in the world, or waxing poetic on the sales pitch contained in your E-mail. Use A/B split testing Success often comes after lots of trial and error. Better, of course, if it’s trial instead of error. So try A/B split tests. These entail experimenting with E-mail campaigns by using different headlines and content. Find out from these tests the answers to questions like: Which subject line gets me better open rates? What time and what day works best for my E-mail campaign? Are times and dates even factors in my click rate? There’s lots of A/B – Read the full article
Google is giving a new voice to small businesses – using their existing phone numbers. The company announced recently that Google Voice (formerly GrandCentral), the telecommunications service developed by the company, now comes equipped with a new feature, one that could entice more small business owners to use it. While previously, Google Voice can only be used by getting a new Google number (a criticism on Google Voice, since not everyone wants to start over with a new number), now it is possible for users to sign up for the service with their own existing phone numbers. This new capability gives small business owners plenty of reasons to use Google Voice as a sort of online PBX (private bank exchange), and a free one at that. The voicemail feature, for example, lets Google Voice users access voicemail not just from their phones but also through a computer; messages are transcribed automatically into text and can be read on a Gmail-like – Read the full article
LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking site with more than 50 million registered users spanning 170 industries, LinkedIn is an online real estate for professionals big and small. It is truly a business networking site with the average user having $109K in income and 41 years old. If you’re unsure how to use your LinkedIn profile to gain a business advantage, you can follow these tips below: Brand your profile: As a small business professional, you want to be easily found by the people who matter – as well as by the most frequently used search engines. Make sure that you customize your LinkedIn profile by changing the default link into – Read the full article
