Revamped Facebook Questions – and How Businesses and Brands Can Use It

On March 28th, 2011, wrote:

Sometime last year, social networking giant Facebook launched an online Q&A product called Questions. It was thought to be a feature that would rival Yahoo! Answers or the much buzzed-about Quora – in that Facebook Questions would be a similar online database of knowledge, built by hundreds of millions of users – but the product eventually failed to gain traction. Few people used it. Now, Facebook Questions has been revamped and made more “social”. It’s probably less ambitious than its first version, but it’s certainly better and more useful this time. In a March 25 announcement made on the Facebook blog, product manager Adrian Graham explained the Facebook Questions update: “Friends are often the best source of advice when you’re trying new things. Friends know your tastes, and you have confidence in their opinions. Over the summer, we began testing Questions with a small group of people, and today we are beginning to roll it out to everyone…. There are – Read the full article

Whoa: Facebooks Online Ad Spend Reached $1.86 Billion in 2010

On January 19th, 2011, wrote:

Google has a new competitor in online advertising – and it’s today’s most famous Internet startup. According to market research firm eMarketer, social networking website Facebook earned revenues of $1.86 billion last year – from advertising alone. Whoa. The figure surpassed the estimate of many industry observers, who had asserted that Facebook was on track to reach $2 billion in revenues in 2010 – a total that Facebook has likely met and exceeded, considering that online advertising is only one of its several revenue streams. “2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer analyst Debra Aho Williamson, who is also the author of the upcoming report, “Worldwide Social Network Ad Spending: 2011 Outlook”. Williamson added that 60 percent of Facebook’s ad revenue came from small businesses. Facebook’s total online ad earnings, which came mostly from the 50 billion display ads placed on – Read the full article

9 Social Media Websites to Watch in 2011

On January 6th, 2011, wrote:

Looking to get ahead of the social media marketing game? Sure, Facebook and Twitter are still the king and queen of this kingdom – just as reported in a recent StrongMail survey of online marketing budgets in 2011 – but the New Year also heralds a number of new social media darlings that are certainly worth keeping an eye on. Last year, it was Foursquare and Posterous leading the pack. This year is just as promising – if not more promising, thanks in large part to the continued expansion of social media and to the crazy range of new sites, apps, and startups out there. Here are our picks for social media websites to watch in 2011. Quora Last March 2010, Quora reportedly received $86 million in funding from Benchmark Capital (also a Twitter investor). It didn’t make any million-dollar noise the rest of the year, but this 2011 just might be the year Quora really makes waves. As a – Read the full article

Online Advertising Spending Surpasses Newspapers

On January 5th, 2011, wrote:

Online advertising is back – and bigger than ever. US online ad spending rose by 13.9 percent in 2010, reaching a new record of $25.8 billion after a downslide in 2009. According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions), which fell to $25.7 billion in 2010: a decline of 6.6 percent. Among several measured media, only TV generates more advertising dollars than the Internet. The results of eMarketer’s study mark a new milestone for advertising on the Internet – and a trend that is likely to continue in the next few years. It is estimated that in 2011, Internet ad spending will account for about $28.5 billion, while ad spending on newspapers is expected to continue to decline. Said Geoff Ramsey, CEO of eMarketer, “It’s something we’ve seen coming for a long time, but this is a tipping point.” eMarketer cites three key reasons for the steady rise – Read the full article

Internet Marketing Budget: How Much Should You Spend, Exactly?

On November 24th, 2010, wrote:

It used to be that businesses concentrated their marketing efforts exclusively on traditional (offline) media – like print ads, TV commercials, radio, PR campaigns, events, billboards, direct mail, glossy brochures. And then the Internet happened. And then social media changed the Internet. A recent report by GrowBiz Media, a small business market research firm, and online survey company Zoomerang led to key insights on how much money small businesses are allocating for their Internet marketing efforts. Entitled “SMB Marketing Practices: Small to Midsized Business Survey Results, 2010”, the report gathers information from 751 completed surveys across the U.S., by businesses with less than 1,000 employees. Among the key takeaways: More than half of the businesses with less than $1000 marketing budget are adopting social media practices, most notably in social networks Facebook, LinkedIn, and Twitter (in that order). Around 39 percent of respondents are spending more than 20 percent of their marketing budgets on websites (design, development, content creation, marketing, – Read the full article

Internet Marketing Tools: Do Webinars Actually Work?

On September 15th, 2010, wrote:

Webinar – a neologism for “web-based seminar” – is a presentation, lecture, workshop, or seminar that is transmitted over the Web. It can be conducted for different purposes, like lead generation or marketing or training or product demonstration, but one key aspect of any webinar is that it’s interactive. As opposed to webcasts, which are pretty much a one-way thing, webinars usually let attendees comment, ask questions, and share their personal opinions to the host as well as to the other members of the audience. Webinars: who knew that technology would grow this fast and allow us to leverage these neat video conferencing tools today? Yes, it all sounds pretty remarkable. If you’re a small business owner and Internet marketer, we’ll certainly understand if you’re fascinated about what webinars can bring to the business. The question is: do webinars actually work? And will they work for any business or enterprise, regardless of size? Here are several thoughts on webinars as – Read the full article

Ten Essential Apple iPad Apps for Small Business

On August 28th, 2010, wrote:

Critics are quick to point out that the Apple iPad isn’t exactly a replacement for your laptop. More than a mobile business platform, it’s a sleek tablet device for consuming content on the Internet. This doesn’t mean, however, that the iPad can’t increase your productivity while on the go. As the Apple commercial goes, “There’s an app for that.” Below you’ll find a list of essential iPad apps for small business users of the device. GoodReader At 99 cents, GoodReader is an affordable app for viewing PDF files and important business documents in other formats – like Word, Excel, PNG, PPT, TXT, and JPEG. It also supports high-resolution images, and can even do audio and video – perfect for opening and viewing all kinds of files, regardless of size. Need to download a presentation or a report from Google Docs for offline reading? GoodReader can also do that, and can even unzip those files and folders for you. Memeo Connect – Read the full article

Top 5 Tips on Promoting Your Online Presence Offline

On July 20th, 2010, wrote:

Whether or not you’ve been following this Internet marketing blog (which we hope you’ve been), it has now become obvious how huge a role online presence plays in helping businesses succeed. Increase web traffic, generate more sales and opportunities, and increase profits: it’s a simple equation. But it’s also one that can be solved using countless methods and formulas. Keep in mind, though, that not everything has to be done online. SEO, online advertising, and social media management are great ways of enhancing your web presence, but there are offline ways, too, of achieving just that. In fact, one can go so far as to say that in order for your small business, store, restaurant, civic community, etc. to succeed, you should close the loop between online and offline. Remember: you can get away from the computer for awhile and still be able to take action. Wonder how that’s done? Here’s a list of the top 5 ways to promote – Read the full article