Lakeshore BrandingSearch results for 'small business marketing' (page 1 of 77)

A Business Consultant’s Tips for Online Marketing With a Small Budget

Guest Blogger — Wed, 07 Sep 2011 18:19:38 +0000

Are you afraid of wasting money on Internet marketing/online advertising? The idea of paying per click for visitors who may not buy could be frightening to you. A lot of website owners believe that Internet marketing campaigns will bleed a lot of money before they become worthwhile. You don’t have to fail miserably to figure out how to succeed. You can learn from the experts who’ve made mistakes and developed winning formulas for internet marketing. Even if you’ve only got a small marketing budget, it could make a big difference. Here are some low cost / big impact tips from a business consultant who helps small to medium-sized UK businesses. Create and Optimize a Website Do you have a website? What is it currently doing for you? A website should be more than an online brochure. It should be a beacon that attracts traffic. But it shouldn’t end there. Once the traffic arrives on your website, you need to convert - Read the full article

A Business Consultant’s Tips for Online Marketing With a Small Budget is a post from: Lakeshore Branding

Mobile Marketing Means Business: A Big (Billion-Dollar) Business

Guest Blogger — Tue, 24 Jan 2012 16:18:55 +0000

We all know that in this modern world, online marketing is growing at a rapid rate. We are the information generation and have it all at our fingertips. This has been further advanced by having smartphones at our disposal, all day every day. Hence, the growth of mobile marketing has been very evident over the past few years and there is every indication that it will continue to grow. On the Rise This year, mobile marketing spending is expected to increase by over 75% with mobile ad spending reaching over $1.1 billion; it is expected to reach $2.3 billion in 2013: a staggering amount to say the least, and a clear indication that the trend is only just beginning. There are more than 370,000,000 iOS and Android devices floating around out there with over a million activated every day. And to top this off a study has shown that by 2013, 80% of major U.S. brands will be using mobile - Read the full article

Mobile Marketing Means Business: A Big (Billion-Dollar) Business is a post from: Lakeshore Branding

How to Build an SEO Strategy for Small Business Websites

Guest Blogger — Tue, 18 Oct 2011 17:50:12 +0000

Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will - Read the full article

How to Build an SEO Strategy for Small Business Websites is a post from: Lakeshore Branding

5 Cheap but Effective Small Business PR Tips

Guest Blogger — Thu, 04 Aug 2011 18:31:11 +0000

We have witnessed a dramatic evolution in media in the past few years – the media elite matter less every day, everyone is the media, and everyone matters. Reaching the big media gatekeepers of yesterday is no longer the challenge. Now the challenge is effectively reaching the audience that will be interested in hearing your story and engaging with you. Fortunately this new media environment has had great benefits for small business PR, giving small business owners more power to disseminate their message and reach their target audiences. Here we offer some of our best, cost-effective PR tips for small business owners and entrepreneurs. Create a Press Release There are several cheap and free options these days for issuing a press release. Platforms such as PR Web offer business owners access to a large network of media outlets and bloggers on the cheap, while giving them the ability to target specific and relevant audiences. You may also want to consider submitting your press release to the editors of specific news outlets you are trying - Read the full article

5 Cheap but Effective Small Business PR Tips is a post from: Lakeshore Branding

Holiday Gift Guide 2010: Small Business Edition

Chris Campbell — Sun, 05 Dec 2010 13:00:37 +0000

Christmas is fast approaching. It’s time to start making those wish lists. Sure, family and friends will have their usual go at giving and receiving, but small business owners, Internet marketers, technology professionals, and entrepreneurs are entitled to have their own holiday fun, too. So, in lieu of technology and Internet marketing coming together in the most wonderful time of the year, Lakeshore Branding presents its Holiday Gift Guide 2010 – Small Business edition. An Android mobile device: If you’re tired of hearing how awesome the iPhone is, but still want to experience what it’s like to be part of the ongoing smartphone revolution, then an Android-powered mobile device is an equally viable alternative. The Android app marketplace has over 100,000 apps, so you’re not really going to miss out on a lot should you decide to shun Apple. Android phones, moreover, are available on most major U.S. carriers. Check out our top picks: HTC Droid Incredible: Launched last spring, - Read the full article

Holiday Gift Guide 2010: Small Business Edition is a post from: Lakeshore Branding

7 Essential Tips: Foursquare for Small Business

Chris Campbell — Mon, 15 Nov 2010 13:36:44 +0000

Foursquare sounds like fun. We’ve said it before: as a location-based social networking platform, it is able to engage mobile users to explore neighborhoods, do “check-ins”, find friends, play social city games, unlock cool badges, win “Mayorships”, and earn points and rewards. And thanks to its innovative social mechanics, Foursquare is making city after city a social media playground. Let’s admit it, though. Foursquare doesn’t sound business-y. It doesn’t exactly have the feel of a traditional corporate strategy – and if you had to present this in the boardroom to your marketing director or CEO, you might be disposed to think you’re speaking in a language that they can’t understand. Here’s some good news. Foursquare – if leveraged properly – is as viable a marketing tool as any, perfect for boosting your business. Foursquare users check-in at all kinds of places – cafes, bars, shops, malls, hotels, restaurants, parks, homes, offices, recreational areas, day spa, and events, among many others. - Read the full article

7 Essential Tips: Foursquare for Small Business is a post from: Lakeshore Branding

LinkedIn for Small Business: Some More Tips You May Not Have Thought Of

Chris Campbell — Mon, 08 Nov 2010 17:24:21 +0000

Not long ago we published a blog post with essential tips on how to use LinkedIn for your small business. Since then, Facebook and Twitter continued to rise and flourish under the social media spotlight. But it doesn’t mean that LinkedIn had not gone through its own evolution, because it did. Just check out the stream of activity on the official LinkedIn blog. Or take numbers as proof: today, 80 million professionals – and counting – have signed up to exchange information, ideas, and opportunities through the social networking site. After all these new LinkedIn features and developments, we thought it would be a great time for an update. Here’s a list of tips on LinkedIn for small business – tips that may not have occurred to you just yet, but which will certainly give your online presence a huge boost. Upload that picture. Okay, we did mention this in that previous article – “brand your profile” – but judging - Read the full article

LinkedIn for Small Business: Some More Tips You May Not Have Thought Of is a post from: Lakeshore Branding

Flickr for Small Business: 14 Tips for the Social Media Tool Few Are Using

Chris Campbell — Sat, 06 Nov 2010 07:54:40 +0000

A number of the world’s biggest businesses and brands are using Twitter. Chances are, they’re also using Facebook. And their employees are using LinkedIn, to connect with other professionals. How do you, as a small business owner, set yourself apart from the competition? Obviously you’ll have to be more creative with leveraging social media, and with finding alternative platforms where you can engage with customers. You’ll have to seize overlooked opportunities for marketing, or create these opportunities where none exist. Start by knowing there are other social networking tools in town. Like Flickr, for example. Okay, so we can almost hear you say it. Flickr? Really? How do you use that for marketing? Um, isn’t Flickr a picture community for hobbyists and photographers and artists? Just like Vimeo is a video community? And doesn’t Flickr explicitly say that you can’t use the site for commercial purposes? All of the questions above have a point, but that doesn’t mean you can’t - Read the full article

Flickr for Small Business: 14 Tips for the Social Media Tool Few Are Using is a post from: Lakeshore Branding

Small Business Lessons from The Social Network, That New Facebook Movie

Chris Campbell — Mon, 18 Oct 2010 16:27:00 +0000

We’re sure you’ve heard of The Social Network, this new movie about the founders of Facebook. It opened earlier this month and so far, from what we’ve been hearing, it sounds like this 120-minute thriller-docudrama-comedy will be making plenty of noise at next year’s Oscars. You should see The Social Network if you haven’t done so yet. Not only is it a thrilling closer look at what went on behind the creation of today’s biggest social networking site; it’s also a really, really good movie. You don’t even have to be a Facebook fan to enjoy it. Directed by David Fincher (Seven, Fight Club), written by Aaron Sorkin (The West Wing, A Few Good Men), and starring Jesse Eisenberg, Andrew Garfield, Brenda Song, Rooney Mara, and huge pop musician Justin Timberlake, The Social Network – as Rolling Stone describes it – “brilliantly defines the decade”. Of course, if you’re a startup, small business owner, or marketer, you also might want - Read the full article

Small Business Lessons from The Social Network, That New Facebook Movie is a post from: Lakeshore Branding

What Does it Take to Run a Small Business Panel Discussion

Chris Campbell — Fri, 05 Feb 2010 12:15:49 +0000

In its effort to bring together today’s most dynamic business leaders and entrepreneurs, Business Network Chicago (BNC) is holding a panel discussion on Wednesday morning to help business owners and professionals establish themselves and foster successful relationships in the city’s business community. Entitled “Panel Discussion on What does it take to run a small business”, the event will be held on February 10 at the Wells Fargo Advisors, Adams and Canal, 3F South Riverside Plaza in Chicago. The agenda is to share resources, best practices, and experiences crucial in supporting BNC’s members – startups, small business owners, and solo entrepreneurs, among others – and helping them lead a successful company. The discussion will feature four panelists: Pattie Cagney Sheehan, marketing and advertising professional and cancer recovery advocate; Donald Strzepek, owner of leading Chicago jeweler The Tucker Company; Priscilla Taylor, owner of a Maui Wowi Hawaiian Coffees & Smoothies franchise; and Lakeshore Branding’s very own Chris Campbell, visionary entrepreneur and SEO - Read the full article

What Does it Take to Run a Small Business Panel Discussion is a post from: Lakeshore Branding