SEO Trends to Watch Out for in 2012

On January 30th, 2012, wrote:

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article

Is Your SEO Siri-Responsive?

On January 5th, 2012, wrote:

You’ve spent a great deal of time and effort optimizing your website for the search engines. Why? Because a stellar search ranking is how you’re going to get visitors and ultimately, customers. SEO has been pegged as the most important – and only – way to cultivate traffic. Your SEO tactics have been successful, and you’re among the top results for your keywords. And then comes a curveball. Siri and Her Effect on SEO and Local Search For millions of Apple iPhone 4S users, and there are more of them every day, your SEO won’t matter. Meet Siri. She’s a clever little witch, and you’re going to have to reassess your current SEO tactics if you hope to please her. And please her you must, because iPhone users rely on her. Instead of opening a search engine and manually typing keywords, they’re just going to ask Siri to find them what they’re looking for. And Siri, being the intelligent voice – Read the full article