Is Your Business Making These Branding Mistakes In Your Signage?

On February 13th, 2013, wrote:

A business sign says a lot about a company. It can convey trust, stability, and security. It can also convey a lack of trust, cheap-quality products, and unreliable service. All this from a simple sign? Yes. That’s why fortune 500 companies spend millions of dollars designing the right logo and then hiring the best companies to create their signs. Here’s how you you can avoid common branding mistakes in your signage. Don’t Use Cheap Materials One of the easiest ways to save money on a sign is to cheap out and use low-cost materials. Cheap plastics fade and discolor. Thin tin-based materials won’t stand up to harsh weather. When you’re deciding on a material, go with he highest quality you can afford. If you’re willing to pay a little more now, you’ll be rewarded in the long run for making a memorable logo that lasts 20 years (or more). Don’t Forget Protection Signs that are not treated are susceptible to – Read the full article