Ha, Ha, Your Web Content is So Funny I Want to Support Your Brand

Chris Campbell — Wed, 03 Nov 2010 14:14:00 +0000

Writing content for your website, company blog, and social media networks? Unleash your inner comic. If you don’t have one, hire a writer who has one. That’s because a great sense of humor will go far in helping you get noticed on the Web. Sure, your brand may be as serious as serious can get. Maybe you’re in the business of selling insurance, or dental services, or something of the sort that makes you sit straight up in boardroom meetings, wear a crisp suit to work every day, and conclude that funny does not bode well for the bottom line. But in the age of the Internet, in the vast and competitive landscape known as social media, it’s probably a good idea to take a cue from those who can make people laugh. Why? Because humor lengthens the attention span: Thanks in part to Twitter and to our link-clicking habits, Web content has been reduced to a matter of 140-character - Read the full article

Ha, Ha, Your Web Content is So Funny I Want to Support Your Brand is a post from: Lakeshore Branding

@ShitMyDadSays What We Can Learn From the Twitter to TV Star

Chris Campbell — Mon, 23 Nov 2009 17:01:56 +0000

So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media. After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce a half-hour family comedy series based on the content of the phenomenally successful social media meme. The Twitter account is authored by Justin Halpern, who quotes his own 73-year-old father’s sometimes profane, sometimes cranky, and always funny quips and off-the-cuffs. David Kohan and Max Mutchnick – creators of Will & Grace – are reported to be executive producing the show, which Halpern will co-write with Patrick Schumacker. Internet and social media marketers will have a thing or two to learn from Halpern – and it’s not necessarily that comedy sells better than promotions speak. It is Halpern’s creation of focused, in-demand, and consistently creative content - Read the full article

@ShitMyDadSays What We Can Learn From the Twitter to TV Star is a post from: Lakeshore Branding

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Ha, Ha, Your Web Content is So Funny I Want to Support Your Brand

@ShitMyDadSays What We Can Learn From the Twitter to TV Star