Ha, Ha, Your Web Content is So Funny I Want to Support Your Brand
Writing content for your website, company blog, and social media networks? Unleash your inner comic. If you don’t have one, hire a writer who has one. That’s because a great sense of humor will go far in helping you get noticed on the Web. Sure, your brand may be as serious as serious can get. Maybe you’re in the business of selling insurance, or dental services, or something of the sort that makes you sit straight up in boardroom meetings, wear a crisp suit to work every day, and conclude that funny does not bode well for the bottom line. But in the age of the Internet, in the vast and competitive landscape known as social media, it’s probably a good idea to take a cue from those who can make people laugh. Why? Because humor lengthens the attention span: Thanks in part to Twitter and to our link-clicking habits, Web content has been reduced to a matter of 140-character – Read the full article
