How To Tell If Your SEO Strategy Is Working

On April 6th, 2013, wrote:

You’ve optimized your web site, you’ve called in search engine optimization experts, and you’re seeing keywords in your sleep. But how do you really know if your SEO strategy is working? It’s a question that every smart business owner should ask themselves. Dealing with SEO doesn’t end when you’ve implemented all your strategies. If it’s not working, you’ll need to adjust your approach. Here are a few ways to tell if you’re getting a good return on your investment. You’re Getting More Leads Sometimes it’s obvious where your leads are coming from – your company was featured on the local news or another business, like General Motors or Vispronet, mentioned you in a tweet. But if you’re suddenly getting lots of inquiries from the internet that can’t be explained by another source, it’s a safe bet that people are finding you via search. What’s more, they could be liking your website or company. Keep an eye on your analytics to – Read the full article

5 Tips For A Successful Online Brand Launch

On April 6th, 2013, wrote:

Whether you have an established brand in the real world thanks to a brick-and-mortar location or you’ve decided to start your enterprise in the online arena first, you should know that making yourself heard above the clamor of competing noise on the internet is no easy feat. However, there are steps you can take, when launching your brand online, to ensure the best chance of success. And while your first thoughts may be of catch-phrases like keywords and SEO, the truth is that you need to start with a solid foundation before you even think of optimizing. So here are just a few tips that will help you to kick-start your brand online so that you can take it to the next level. Homework. In any type of business undertaking you’re going to want to perform some research, and launching your brand online is no exception. You need to start by seeing what’s already out there; when you know your – Read the full article

5 Ways To Expand Your Business Branding Online

On February 15th, 2013, wrote:

The internet has brought a whole new frontier of marketing potential for businesses seeking to build their brands. Branding is endlessly important in business as it generates not only exposure, but loyalty. In every industry from electronics to clothing, good businesses create customers who are fiercely loyal to their brand. Expanding your business branding online will help you build such a loyal following, and you can get started without spending a fortune by following a few simple guidelines. Maintain an Active Blog Millions of individuals all over the world have taken to the internet as a writing platform, and blogging has exploded into one of the most significant publishing movements in recent history. Use this to your advantage and start building your brand. Blogs are almost entirely self-regulated, which means you have complete creative control and the ability to publish your content instantly. Use your blog to reach out to your customers and connect with them on a more personal – Read the full article

5 SEO Tactics That Are Not Shady And Will Bring You Great Results

On February 15th, 2013, wrote:

When was the last time you had thousands of visitors come to your website and buy your products? If your SEO isn’t working out too well for you then this will never come to pass no matter how hard you try. All of your SEO efforts seem to be wasted because nothing is working. That must make you depressed because you know when a couple of your main keywords hit the top spot on Google, it will bring you untold riches. When is it going to be your time to shine? Have you ever considered the fact you might not be seeing any success because you’re doing the wrong things? Just because you read about a few great SEO tactics on some random article doesn’t mean they are still effective. Google updates their algorithms more than you have hot dinners and you could be pushing against a brick wall. If you want to do SEO properly you should stick to – Read the full article

How To Choose Between SEO And PPC Advertising

On February 9th, 2013, wrote:

The Internet has become an absolute necessity for modern businesses that are looking to expand their advertising reach. With a relatively small investment, any business can start reaching their target audience faster and more efficiently than ever before in human history. It is an exciting time in the business world, and the some of the most significant online territory has already been claimed. Sites like Amazon and eBay have already sunk their roots into the ground and are firmly established in their respective fields. Even these major players, though, are investing in search engine optimization and pay-per-click advertising. These are known by the savvy as SEO and PPC respectively.  PPC vs. SEO: The Basics There’s only a few simple factors that decide whether or not SEO and PPC are worthwhile investments for a business. SEO is typically considered “free” traffic, but the reality is that it’s time-consuming, and professional businesses do charge for SEO services. On the other hand, PPC – Read the full article

Social Media And Its Effect

On November 18th, 2012, wrote:

Social media has numerous potential benefits. The most popular of which is social networking which is highly in practice throughout the world. This plays an important role in building businesses and companies. Social media fuels a lot of the big industries that we have in society today. Because of this influence, SEO and social media experts were born giving rise to what we call today as, internet marketing. Social media as a method of communication Moreover, social media now has become the easiest method of communicating and keeping in touch with relatives and friends living far away. This makes it easier to maintain relationships. In addition to this, social media has also become popular in educational institutes. Out-of-class discussions between teachers and the students have now become a possibility. Furthermore, social media is inexpensive and free of cost for the business community. The only cost is that it demands plenty of time and needs ample amount of interaction, making profiles – Read the full article

How To Defend Yourself Against Negative SEO

On November 2nd, 2012, wrote:

Up until the onset of social media, when you had an issue with someone, or when a customer had a complaint, they would usually come to you and express the problem in person. This gave your or whoever you placed in customer service the opportunity to respond, apologize or solve the problem. No one else was usually involved, and other customers won’t usually know about the issue. But, in the current world, where anyone and everyone can post whatever they want to on the web, if someone complains about your product or services, it is all too easy to make that complaint publicly online. Additionally, the person is usually overwrought, excited and angry, so it is also too easy to exaggerate whatever the issue is; and this creates negative SEO for your business. Why is this so important? If you haven’t paid attention to your Online reputation and made sure there are positive reviews and posts related to your business, – Read the full article

Top 10 Useful SEO Techniques For Business Websites

On October 28th, 2012, wrote:

These tips are in no particular order. You may notice that some are more powerful than others. The older your website domain is then the higher it will rank as time goes by, just so long as you keep it updated frequently. Do not try to cut corners and hire dubious marketing companies or employ Black Hat techniques, because you will lose the ranking you have accumulated over the years. Furthermore, make sure you keep abreast of new SEO developments. 1 – Link from LinkedIN LinkedIN was created as a social media for people in business. Link from it to your website, from your profile and from your contributions to comments and forums. You may gain a little bit of traffic from the site, and the search engines will look more highly upon links from LinkedIN if you are an active LinkedIN user. 2 – Have your staff update it If you have staff then assign members of staff to – Read the full article