The following are some simple web marketing integration ideas that can accelerate your campaign efforts – and business. Share messages on several channels The first step in integrating all your Internet marketing efforts is to tell a message repeatedly across various channels. Let’s say you have a new product to announce. Make sure the news is on your website’s news page as a link to media coverage or as a press release. Re-communicate the message in your blog (in a conversational tone) and have it posted on your Facebook page, tweeted on Twitter, and E-mailed to the opt-in e-mail / subscriber list. In addition, you might want to showcase the news in your website’s home page, as a form of attention-catching headline or ticker. The truth is that customers will not get access to your information in the same way. They all have their own preferences, after all. By amplifying your message on several online marketing channels, it makes it – Read the full article
Do you know that it takes just 24 seconds to improve your SEO ranking performance? Well, not really. We made that number up because the number catches attention. But catch your attention we certainly hope we did, because this SEO tip we’re about to give you can definitely go a long way in getting you more – and more relevant – search engine traffic. And yeah, they might take about 24 seconds or less to complete. What are title tags? To put it simply, title tags are the document titles required in all HTML/ XHTML documents. The term “documents” includes your website or blog. Ideally, your title tags will be used to help identify the contents of the pages of your website or blog. The HTML code that defines the title of your HTML documents follows a certain format. Let’s take the Lakeshore Branding blog – http://www.lakeshorebranding.com/company/blog – as an example. <head> <title>Chicago Marketing Blog | Internet Marketng | SEO – Read the full article
Over the recent years, consumers have been spending billions of dollars at e-Commerce sites. With the growth of online business, e-Commerce has become a very viable venture. Many people even begin an e-Commerce website as their main business. If you have a physical location where you operate your business from, beginning an e-Commerce website can provide an extra sales channel for you. Creating a site for selling coupons, services, or products online, however, involves a lot of research and planning. The following are steps you can take in starting an online business. Establish a business and marketing plan: Set up a meeting with your team members or business partners. Brainstorm together and write out all the plans in one document. The plan should include all startup and recurring expenses. Set up an overall sales forecast and expense budget. Choose a good domain name which will help customers find you: You need to choose a domain name for your website that – Read the full article
Social media marketing can be very effective in driving traffic to your blog and website, as well as in enhancing the visibility of your brand and business. But if you’re looking to improve your results, here are some great tips and tricks you can follow: Target the right sites There are literally hundreds of social media sites you can use. However, no one has the time to effectively use all of them. The first thing you need to do is locate a few sites which will fit well with you and your audience. Facebook, Twitter, StumbleUpon and Digg are some of the obvious popular choices since they send generally large traffic volumes, but to find sites that can send you high-quality, highly targeted traffic, look out for niche-specific and geo-relevant social media sites. Targeting general news and social bookmarking websites like Reddit or Digg can also be useful; once you have established a prominent profile, you can promote all manner – Read the full article
When you are marketing a brand name or product – online or offline – it is essential for you to acquire the know-how of writing a brochure effectively. The contents of the brochure will either be ignored or call potential customers to action. Information must be helpful to the reader so that they will feel a need to contact you for further assistance. Brochures have been used in marketing for years and the fact that they are still around – and have taken several new forms on the Web as online promotional literature – is testament to their inherent value in contributing to sales. Below are some useful tips on the process of writing a traditional or online brochure effectively: Keep it Brief The contents of your brochure must be brief and to the point. It is possible that the brochure may have several pages but the information therein must be relevant. Readers mostly scan through the brochure to check – Read the full article
Before Facebook, before Twitter, there was something called blogging. Remember that? Well, blogging hasn’t exactly gone out of fashion; only, this form of online content publishing has evolved since the time of LiveJournal and Open Diary. (That was so 1998!) And it’s certainly attracted the attention of more and more business owners who have recognized that the interactivity and SEO benefits of blogging go a long way in establishing – and enhancing – their visibility online. Now, any SEO expert will tell you that incoming links are a great way of boosting the popularity of your company or business blog – that they increase your PageRank (PR). But few ever counsel linking out to other sites or blogs, which should actually be just as integral a part of your linking strategy as generating incoming links. Why? Well, here are only some of the reasons: It’s good practice. Bloggers tend to get obsessed about getting as many incoming links as possible. – Read the full article
Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for your website when set against the cost of the most commonly used phrases in your business sector. Keyword research and keyword selection make up the single most important job for any website, and finding the balance between the most commonly used phrases and value for money when competing with your rivals can often make or break the performance – and value – of your campaign. Once you have mastered the basics of keyword research, it is possible to dig deeper into the more sophisticated arts of Pay-per-Click and hone your PPC strategies and skills even more. One way of doing this is through Pay-per-Click tracking. PPC tracking allows you to evaluate the Pay-per-Click campaigns you have – Read the full article
Happy February LSB readers! Well now it’s February and hopefully, you haven’t abandoned your 2011 resolutions. For us entrepreneurs, goals are important as ever on our road to global domination. Two of my goals: Be consistent in the gym, and grow the business. When I was in the gym last week, it occurred to me that most exercising tips directly relate to growing your business. Confused? Read on to see how these muscle growing or slenderizing (for you ladies) tips can strengthen your business. 1) Don’t Overexert Yourself What’s going to happen if you lift too much weight? Injury. This rule is the same for your business. Rack up too much debt, take on too many clients, you’re going to hurt your business. A rule in exercising is to ensure you master the lower weight before you move up. Be real with your company’s capabilities and realistically conduct your business. 2) Don’t Follow the Other Guys Just because the people at – Read the full article
