SEO Anchor Text Best Practices

On February 3rd, 2013, wrote:

One of the pillars of SEO is linking, and the links are valued mainly based on the anchor text. Anchor text is the text that is displayed as hyperlinks. In other words, anchor texts can be called as the text used as a wrapper for hyperlinks. Anchor text is usually underlined and appears in blue by default. However, you can choose different colors for it and determine if it needs to be underlined or not. The importance of an anchor text in determining the value of the link is tremendous and hence it is the topic of discussion whenever SEO is being discussed. The anchor text is responsible for telling the readers where the link will take them to and so it needs to be relevant to the subject matter of the webpage it deals with. Length The length of the anchor text should be ideal. Gone are the days when short anchor texts were recommended. People have started using – Read the full article

How Bad SEO Practices Can Harm Your Website

On November 24th, 2012, wrote:

The temptation to be on top of the list on every search engine is tremendous, for that many SEOs use techniques known as black hat SEO. In simple terms these are not ethical or simply put, bad SEO, which used to go undetected by the bots. But most search engines have now updated their bots with new algorithms which will be deeming websites spam and ban them from being displayed. So to be visible, here are a few don’t dos for your website, which might harm it entirely. Cloaking Never cloak, and ask your SEO not to cloak. This is an unethical practice where the codes are written in such a way that the search engine reads something and the result in the end is something else. It might happen that you might be directed to some adult porn site when you have actually read description of an adult education site. This is a strict no no for any website. – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article