How To Make Your Business Appealing Both Online And Offline

On April 28th, 2013, wrote:

When you run a business that serves customers online as well as in the real world, in a physical location, business owners can struggle to find where and how they should be marketing and how they can combine their efforts. It is important that emphasis is put into both sides of the business as the balance shouldn’t ever be tipped too unevenly. If you have a small store, for example, and mainly focus on online sales then there are exceptions where the online website can help to push the profitability of the store. With the digital world expanding every single day, the power of the Internet is unrivalled compared to older techniques. Executing a proper marketing mix that combines both online and offline methods can make the difference between one side failing and the other doing well. So, what can you do to make both your online and offline brand seem appealing? We’re going to look at some basic but – Read the full article

Panda Update 21: Who Gets Affected?

On November 10th, 2012, wrote:

Google has just released panda update 21 and there is no surprise that it still has an impact as to the queries – at least 1.1% for English and 0.4% worldwide. But the right follow-up question then is who has really gotten affected with the new change being implemented and what does the update imply in the practices or violations in the SEO world? Probably, those who failed to follow the updated webmaster guidelines and enhance the quality of their sites are now thinking on how to outlast the update and protect their site from penalty or getting low traffic and rank. No, there is no doubt about that, they really are affected. Why? The reason is simple: Because the prime target of the change in algorithm is the sites with low quality or poor content. But what specifically is the effect of the update? That is one thing that we do not know, but we feel it whenever new – Read the full article