Assessing Your SMB Social Media Landscape

Social media has garnered a great deal of attention for big business. Corporate budgets are able to integrate complete marketing campaigns and promote them on social media. If you are a small business looking to be the next social media influencer, you are probably finding out how tough it is to engage with users on social media. However, there is some good news for you and for other small- and medium-sized business owners. The 2011 Social Media Marketing Industry Report saw that SMBs who used social for local marketing saw boosts in exposure, traffic, and sales. Whether you are a late adopter or consider yourself a social media pioneer, chances are, if your business is doing some sort of social media marketing, you at least understand its significance. Over 90 percent of small business owners and Internet marketers believe that social media is important to their business. Depending on the industry you operate in and how “brand-heavy” you are influences – Read the full article