Should You Hire An SEO Company Or Do It Yourself?

On December 28th, 2012, wrote:

Search  engine optimization is a highly effective online marketing strategy. There are literally thousands of SEO companies that can provide you with  reliable services. The goal is to get your website at the top of the  search engines. It’s not as easy as it sounds, effective SEO services use many different tactics to help a website rank better. After all, targeted keyword phrases, such as keywords related to the products and  services that a business provides can be very competitive. Getting a  website to rank for keywords on Google, Yahoo, and Bing is easier said  than done. The big question is whether you should hire an SEO company  for the job, or if you should just do it yourself. Doing it yourself can  save money, but it’s incredibly time consuming and generally, it’s best  left to the professionals. Search engine optimization requires keyword research. It’s fundamental that you be able to find keyword phrases that get lots  of monthly searches – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article

Famous SEO Phrases

On May 22nd, 2012, wrote:

I hate to start off with an apology but I am sorry for lying. I have to admit that I lied in the title of this article. These aren’t famous SEO phrases at all. Instead, they are famous phrases which could have been said about SEO (search engine optimization) if you use a bit of imagination. I could tie myself up in knots here trying to explain what I mean so let’s just get started instead. A Superior Man is Modest in His Speech but Exceeds in His Action – Confucius Some people see SEO as being like some sort of black art which is carried out by untrustworthy charlatans. Clearly this isn’t usually the case but a good tip to avoid propagating this image is to avoid claiming to do things which are impossible. It is far better to give a realistic idea of what you can do for a customer and then strive to better that than to – Read the full article

Working for an Agency vs. Working for Yourself in the SEO World

On May 17th, 2012, wrote:

Ever heard the saying: “the grass is always greener” on the other side of the fence? It is applied to many different areas of our lives and can be applied to the idea of “working for an agency vs. working for yourself in SEO.” There are many different things that you can learn from being part of the big machine and there are many things that you can learn when you are “riding solo.” What is more valuable in terms of knowledge? What is more profitable? Working for Yourself A big majority of SEO professionals out there have done either some of their own freelance work or have tried to start their own company. For everyone that is self-taught in SEO, there is a good chance that they once had a dream to make it big as an affiliate marketer, and “make money passively as they sleep.” You can learn a lot chasing that dream or you can learn a – Read the full article

Tips on Hiring SEO Services

On January 12th, 2012, wrote:

SEO services have become essential to businesses acrossCanada. The days of traditional advertising are dead; phone books, radio, and even TV have proved to be expensive and difficult to measure. SEO, meanwhile, has allowed business owners to be more involved in the marketing of their firm and to measure effectiveness like never before. SEO services in Canadahave been around for over a decade now; however, business owners have just recently started to take advantage of these services. Search engine optimization services certainly are widely available, and this article is designed to help you pick the right SEO service for your business. What is SEO? SEO or search engine optimization is an activity that is carried out by an SEO expert or company to drive relevant traffic to your website so you can realize a benefit for your business. SEO services typically include: Creating engaging content for link building Social media marketing strategies Website analysis and competitor evaluation Keyword research to – Read the full article

Opting for an SEO Career During Recession

On January 12th, 2012, wrote:

The last couple of years, the world’s economy has seen a roller coaster ride, caused by recession and financial meltdown. Businesses have been badly hampered by these global recessions. People have lost their jobs. Right now, I believe, we are going through another recession; fortunately, the impact doesn’t seem to be as serious as the previous one. There are significant damages seen coming via this ongoing recession, but there are also ways to survive. Thanks to the World Wide Web, people have found a number of opportunities to sustain their careers and livelihoods despite the bad time. These include opportunities in the SEO or search engine optimization industry. Your expectations from an SEO career should be realistic. Your success may very well depend on the clients that you have: if they belong to recession-affected industries like that for financial services, real estate, and automobiles, don’t be surprised if you don’t get a lot of business or a big budget. Keep – Read the full article

The Evolutions That An SEO Company Must Deal With

On September 26th, 2011, wrote:

Search engine optimization is not a new idea in online marketing. It has changed and evolved a great deal, especially over the past five years. Those in the market for a new SEO company as well as any business that hopes to continue running its own in-house SEO should understand the same thing that every successful SEO marketing company does: that failing to keep up with changes in SEO means being unable to conduct successful SEO. Two changes in the past year, Google+1 and Panda, demonstrate the pace at which search engine marketing evolves and the dramatic nature of changes that can take place. Google+1 Although it may have lost some steam since its initial wave of success, the Google +1 feature continues to have a powerful impact on the company’s search rankings. More than one search advertising expert has claimed that “search will never be the same.” Beyond using saved cookies and search history to tailor search results, with – Read the full article