Before You Launch Your International SEO Campaign

Launching your website into an international arena is not as simple as you might think. Even just buying the country-code top-level domain (ccTLD) names, if you choose to go down that route, can be tricky if you don’t actually have a base in that country. And while the basic principle behind SEO may remain pretty similar from country to country, you’re going to have to put a lot of thought into turning your website international. If you’re looking into multilingual SEO, the first thing you need to decide is how you’re going to deal with translation and keyword research. You cannot simply run your site through a translation tool and assume it will get everything spot-on for you. And while you might think you’ve got the right keywords in the right place, once your international traffic arrives on your site they’re going to be able to tell straight away if it’s been poorly translated – in which case you’ve instantly – Read the full article