A Facebook Page with lots of fans can do wonders for your brand. Not only is Facebook a naturally “viral” online channel for engagement; its Fan Pages are also a pretty flexible Internet marketing platform, with space for lots of apps, optimization opportunities, multimedia content, social sharing, and trackable information. Of course, to maximize Facebook’s power, you actually have to get people to officially “like” your page. Without enough “likes”, you may be wasting effort on something that’s not reaching anyone at all. You’d be like a chef preparing 30 starters and 50 main courses for a restaurant that has less than 10 customers. The product/service/brand may be good, but no one knows enough about it. Want more Facebook fans? Need more people to like your Facebook Page? Here are 11 really effective tips: Comment and reply. If someone posts on your Wall, don’t ignore it. Respond in a timely manner. Say thank you or write a meaningful comment that – Read the full article
Earlier today, Google officially announced Google Instant- a real-time search experience that predicts search results as you type. As with most announcements, the long-term impacts are not yet known, but let’s look into the important parts.
The impact of many About Us pages has pretty much been underestimated throughout the growth of the Internet. If you own a small business or run an e-Commerce site, chances are that you haven’t paid as much attention to your About Us page as to your product catalog or company blog. But make no mistake: About Us pages are one of the most visited pages in a site or domain. It’s also the page visitors go to when they want to find out more about the people, the faces, the team members, behind the website or the company. That’s why you shouldn’t pass up on writing and creating a killer About Us page. Here are a number of tips: Be brief: Sure, it’s important to be able to tell a story, but don’t make your About Us page sound like a long-winded literary novel or some such sort. Be brief. If possible, keep the whole text above the fold (the – Read the full article
The following video contains really buff dudes dancing without their shirts on. If that’s not your cup of tea, please click away. Meet the Men of Lakeshore Branding As you can see, sometimes things get a little wild in our office, with our team of studs. In the video is Ryan, our Creative Director, Michael, who looks over the books, Brandon the social media marketing guy, Mark works as a consultant, and myself, who does Search Engine Marketing. We made this video not only to make you giggle, but to show you the power of a short video that was created in under an hour. Videos are a great way to communicate with your audience and convey your message. YouTube is now the #2 search engine above Yahoo, and it’s more important than ever to establish or grow your presence on this video search engine. Are you completely nuts? Yes, we are, but it’s this creativity that leads to innovative – Read the full article
Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make good keyword decisions. These tools help you analyze what you believe the keyword list to be and modify it to maximize the potential website traffic. Simple things like making keywords plural has have significant increases in traffic or variations in phrases such as “online marketing” vs “Internet marketing.” While you may think that both phrases sound the same, you may think that maybe one or the other has a higher search volume- but you may be surprised to learn that “Internet marketing” has about 2.5 times the search volume of “online marketing.” Based on your objectives you would target the word that converts better for – Read the full article
Lakeshore Branding is a team designed to build companies. We’ve come together around a belief that we can help companies do a better job of marketing online to drive more sales, leads and conversions. We’re experienced, opinionated and driven. Our team members have worked for big brands, agencies and start ups. They have been the creative directors, strategists of marketing campaigns and the creative force behind some exciting marketing campaigns. But our strongest characteristic is a dedication to ensuring entrepreneurial success for each of our clients. Each of us is addicted to helping companies grow and Lakeshore Branding, as an organization, gives us our fix. Chris Campbell Principal Yes, that is a picture of Chris with a baby tiger. Chris is a highly entrepreneurial person who is creative, resourceful and motivated to help his clients achieve their business objectives. Chris loves working with innovative businesses that are looking for new ways to sell their products or services online, he approaches – Read the full article
Wichita Internet Marketing Company Web design isn’t just about creativity. It’s about usability. The point isn’t just to direct visitor traffic, but to create new customer experiences and build new customer relationships. Here at Lakeshore Branding, we pride in building and developing websites that succeed. This success is measured by higher search rankings, increased visits, more visitors, and superior return of investment. Our web designers, SEO consultants, and Internet marketing experts work together to build websites for our clients that aren’t just good-looking; they’re also results-driven. We know that it’s one thing to catch the audience’s attention, and another to get them to make a decision. Think Lakeshore Branding is the right fit for your project? If so, let us know what we can do for you. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail address? * What’s your website – Read the full article
Naples Internet Marketing Company Think a good-looking website is enough to succeed? Not these days. Web design today is only as good as what it brings to the business. Lakeshore Branding works hard to make sure it brings a lot. We focus on results and deliver things like higher search rankings, increased visitor traffic, better conversions, and increased opportunities for growth. Our web designers, SEO consultants, and Internet marketing experts have come up with web design and development solutions that meet your needs – and more. We understand that these days, good-looking won’t bring a lot to the table. Websites have to be hard-working, too. Interested to learn more? Let us know by filling in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail address? * What’s your website address? (if none, leave blank) I need my project – Read the full article
