Lakeshore BrandingSearch results for 'search' (page 1 of 60)

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

Guest Blogger — Thu, 26 Jan 2012 17:33:38 +0000

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be - Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines is a post from: Lakeshore Branding

Mozilla Firefox Should Choose Bing As The Default Search Provider

Guest Blogger — Wed, 21 Dec 2011 17:17:48 +0000

Bing may have a chance to gain market share against Google now that the partnership between the search leader and Mozilla has expired. For years, Mozilla’s Firefox Web browser has featured Google as its default search engine as the result of a profit-sharing arrangement. That deal and the popularity of Firefox resulted in a windfall for Mozilla that has fueled its success. More than three-quarters of Mozilla’s revenue comes from Google’s payments. No Comment Neither Google nor Mozilla have commented about the lapse of their lucrative deal, and they would not indicate whether the agreement would continue. On one occasion, a Mozilla spokesman observed that the company has agreements with several search engines; on another he suggested that negotiations with Google were in progress. Global Adversaries Google and Mozilla began an amiable relationship long before Google launched a competing product. Now, the search giant has its own browser that has now surpassed Firefox in market share. By many accounts Chrome - Read the full article

Mozilla Firefox Should Choose Bing As The Default Search Provider is a post from: Lakeshore Branding

Writing Content for Search Engines and Human Readers

Guest Blogger — Tue, 29 Nov 2011 19:27:15 +0000

As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as simple as posting your random thoughts on your page. The entire act of creating content for SEO can be so perplexing that even the most internet-savvy business owner may still end up confused. Here are a few tips for creating content which will please not just the search engines but also your human readers. Think about your readers It’s very easy to get caught up in the entire SEO process especially when you get too focused on keywords. Some people think of optimization as an end all, be all that they write content which isn’t pleasing to human readers anymore. They forget that the main reason for why they - Read the full article

Writing Content for Search Engines and Human Readers is a post from: Lakeshore Branding

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

Guest Blogger — Thu, 22 Sep 2011 18:49:12 +0000

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use - Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free is a post from: Lakeshore Branding

What Google Panda Taught Us about Search Engine Optimization

Guest Blogger — Thu, 15 Sep 2011 18:35:32 +0000

Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just - Read the full article

What Google Panda Taught Us about Search Engine Optimization is a post from: Lakeshore Branding

Easy Search Rankings by Using WordPress as a CMS

Guest Blogger — Tue, 06 Sep 2011 18:05:51 +0000

According to Greg Makuch, an 18-year proprietor of a Canadian hosting service web company, blogging has become a very important means of marketing products and services these days. Along with that, it is also effective for building your niche in the marketplace. Out of the many blogging platforms out there, WordPress has made a name for itself as being a very reliable and highly customizable means of creating an SEO-friendly blog. Here are some steps you can take to help improve your marketing endeavors with WordPress and increase the effectiveness of your search engine optimization efforts: Make sure that your meta information is correct for the best search engine optimization. WordPress is set to a default for meta titles that is not fully optimized for search engines. By downloading the All in One SEO Pack plugin for WordPress it is simple to customize all the meta titles so that they include the keywords you are marketing right up front. Be sure - Read the full article

Easy Search Rankings by Using WordPress as a CMS is a post from: Lakeshore Branding

7 Local Search Engine Optimization Tools to Help You Get Found Online

Chris Campbell — Mon, 27 Jun 2011 18:58:14 +0000

A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search engine optimization tools. And, knowing how much readers love lists (our competitive intelligence tools post is one definitely worth checking out), we made another one – this time, to help you in your search for tools that are designed to give you an edge over local competitors. Enjoy! Local Search Toolkit This is one of our favorite local SEO tools right now. The invention of seOverflow’s Mike Belasco and Mary Bowling, the Local Search Toolkit features a Google Places Results Analyzer which generates competitive analysis and data from search results in Google Places. With the Local Search Toolkit, you can download, analyze, and review citation sources – and sort seamlessly through - Read the full article

7 Local Search Engine Optimization Tools to Help You Get Found Online is a post from: Lakeshore Branding

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

Chris Campbell — Wed, 22 Jun 2011 18:45:13 +0000

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and - Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools is a post from: Lakeshore Branding

Microsoft Boosts Bing with Search Engine Enhancements and New Partnership

Chris Campbell — Tue, 08 Mar 2011 19:45:34 +0000

The search engine wars are heating up, and Microsoft has once again boosted its Bing search engine to compete with Google. In the latest series of enhancements to its own search experience, Microsoft is expanding the HTML5 version of its Bing search engine to include an “instant search” feature similar to Google Instant. The HTML5 version – which had been previewed at www.bing.com/peek before the site was pulled down in the wake of unwanted publicity – offered a peek of what else the new Bing might have in store, such as “search previews as you type,” smoother “animations that make search come alive,” better search history interaction, pop-over windows for easy in-site navigation, and slideshows that appear for certain kinds of search results. Bing’s HTML5 site is being timed to correspond with the launch of Microsoft’s Internet Explorer 9, the upcoming version of its Web browser, designed to maximize the use of HTML5 browser technology. While Google remains at the - Read the full article

Microsoft Boosts Bing with Search Engine Enhancements and New Partnership is a post from: Lakeshore Branding

Internal Site Search: What Does The Data Tell You?

Guest Blogger — Fri, 04 Mar 2011 19:28:22 +0000

Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site - Read the full article

Internal Site Search: What Does The Data Tell You? is a post from: Lakeshore Branding