What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

Google Tweaks Search Engine to Improve Quality of Search Results

On February 27th, 2011, wrote:

Google, under fire these last several weeks for allowing webmasters, marketers, and spammers manipulate its search engine, recently made changes to the way it ranks search results. The move, announced and detailed in a blog post Thursday at the official Google blog, signified an effort by the company to push down low-quality websites and pages that appear on its search engine results pages (SERPs), while rewarding sites with original, high-quality content and information as well as “in-depth reports” and “thoughtful” analyses. “In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” wrote Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites, or sites that are just not very useful.” The change in ranking algorithms also supports – Read the full article