How to Make Sure Your Site Doesn’t Lose its PageRank

On July 9th, 2012, wrote:

Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article

How Car Dealers are Marketing on Twitter

On June 20th, 2012, wrote:

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a social media marketing tool to announce any special deals or news about your auto dealership. Experts also believe that a strong social media presence may even influence organic SEO rankings. Here are a few tips to help you make the most of your Twitter account. Your Twitter Handle If you have an official company name, you will want to select that as your Twitter handle. Your handle is also known as username and this will be seen by others. Your Description Every Twitter account has a description field right under your handle, with a brief summary of what you are all about. It’s a good idea to include some prominent keywords in this section. – Read the full article

5 Fantastic Tips for Improving Your Website’s Conversion Rate

On June 5th, 2012, wrote:

The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately generate revenue? Measuring the success and effectiveness of a website in bringing sales can be done by determining one’s conversion rate, which is the ratio of visitors who convert content views or website visits into desired actions: like making a purchase, subscribing to a newsletter, or downloading some sort of software. Web analytics tools – such as Google Analytics, among many others – can usually measure conversion rates, going beyond tracking pageviews and visitor counts. So what are the ways in which you – as a business owner, Internet marketer, online retailer, or E-commerce professional – can improve your website’s conversion rate? Read on and find out. Creative, effective Web design Take time to review the design of – Read the full article

Famous SEO Phrases

On May 22nd, 2012, wrote:

I hate to start off with an apology but I am sorry for lying. I have to admit that I lied in the title of this article. These aren’t famous SEO phrases at all. Instead, they are famous phrases which could have been said about SEO (search engine optimization) if you use a bit of imagination. I could tie myself up in knots here trying to explain what I mean so let’s just get started instead. A Superior Man is Modest in His Speech but Exceeds in His Action – Confucius Some people see SEO as being like some sort of black art which is carried out by untrustworthy charlatans. Clearly this isn’t usually the case but a good tip to avoid propagating this image is to avoid claiming to do things which are impossible. It is far better to give a realistic idea of what you can do for a customer and then strive to better that than to – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

Working for an Agency vs. Working for Yourself in the SEO World

On May 17th, 2012, wrote:

Ever heard the saying: “the grass is always greener” on the other side of the fence? It is applied to many different areas of our lives and can be applied to the idea of “working for an agency vs. working for yourself in SEO.” There are many different things that you can learn from being part of the big machine and there are many things that you can learn when you are “riding solo.” What is more valuable in terms of knowledge? What is more profitable? Working for Yourself A big majority of SEO professionals out there have done either some of their own freelance work or have tried to start their own company. For everyone that is self-taught in SEO, there is a good chance that they once had a dream to make it big as an affiliate marketer, and “make money passively as they sleep.” You can learn a lot chasing that dream or you can learn a – Read the full article

Welcome to the Google Tube of Updates

On February 27th, 2012, wrote:

Have you ever asked yourself what happens when you write a query in the search engine of Google? “Uncle Google”, as you see it now, is far more different from the one that is born in 1998. The search process is constantly being upgraded, throughout the tube for the past 14 years there are more than 7000 major algorithm changes. Do you remember the first time when you were typing something in Google and he gave you suggestions for your query? Don’t you think it is even cooler that now he gives you not only suggestions for the landing page but also the option to preview it without actually visiting it? At first sight these commands seem simple to you but actually they are parts from the huge and complicated maze of tubes behind the curtains. With those and many other interesting and important changes in Google’s algorithm you can get familiar in the following infographic. (Just click this link – Read the full article

SEO Trends to Watch Out for in 2012

On January 30th, 2012, wrote:

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article