This Week on the Web: Googles TeachParentsTech.org, Tumblr Raises $30M

On December 20th, 2010, wrote:

Google’s Tech Support Care Package – for Parents Will you be home for the holidays? Don’t worry. This season, you won’t have to play the role of personal tech support to your parents. Search giant Google recently unveiled an online “tech support care package” at TeachParentsTech.org, anticipating instances in which tech-savvy users are asked by their moms and dads to help out with a long list of basic – but nonetheless taxing – tech support issues. The site, built by Google to “help keep tech support a family business”, allows users to select any number of simple instructional tech support videos to send to their parents. The videos are organized according to categories, which include The Basics, World Wide Web, Communication, Media, and Finding Information. And while these video packages won’t cover all the questions and issues that computer beginners may have, they do provide instant help – without users having to spend hour after hour explaining to dad what – Read the full article

Google Alerts for Reputation Monitoring

On December 18th, 2010, wrote:

There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing strategy. It is every business owner’s dream to be able to keep tabs on their brand name. Now, they can swoop in and clean up after a dirty situation. Likewise, they can reward or thank people for good mentions. Social media is growing at an enormous rate, but it still makes up only a relatively small portion of the Internet. There are billions of websites and blogs that also like to talk about things. Many of those sites have a reach comparable to or larger than the social mentions that are happening around your brand. Reputation monitoring goes beyond social media: you should be monitoring the whole Internet. Before you spend money on expensive – Read the full article

Google Previews Chrome OS and Launches Chrome Web Store

On December 9th, 2010, wrote:

Google offered another preview of the upcoming Chrome OS Tuesday in a media event in San Fransisco, introducing a fourth option for operating systems – after Windows, Mac, and Linux – while opening the doors to the new Google Chrome Web Store. The event also launched the Chrome OS pilot program and highlighted the search giant’s ongoing efforts to build “an operating system that is essentially a browser, (which helps) make computers faster, much simpler, and fundamentally more secure.” An open-source, lightweight operating system, Google Chrome OS leverages the Internet by delivering a speedy operating system in which all applications are Web applications (instead of hard drive-based). It is scheduled for release in the middle of 2011. Chrome Web Store and Cr-48 Chrome Notebook Along with these developments, the company introduced the Google Chrome Web Store, which features apps, extensions, themes, and collections for users of the Google Chrome OS. Developers have already started uploading apps, and one of these – Read the full article

How Google Plans to Reinvent the Web

On December 4th, 2010, wrote:

It is no secret that Google has become a dominant influence in the way the Web is accessed and used. The word “Google” itself has become a verb, and people will often begin their web sessions with Google, even if they know the exact URL of the site they want to access. From E-mail to search to maps to shopping, Google dominates the Web experience of millions of Internet users. Google, however, is not just a passive player. The search engine giant extends its influence over every aspect of the Internet it touches and has aspirations to reshape the whole Web in its image. The purpose here is not to determine whether those goals are good or bad, but to highlight the many ways in which Google has already changed the web and what might be on the horizon over the next few years. Searching for Anything and Everything Google’s bread-and-butter is still search, and they have systematically nurtured their – Read the full article

Search Engines for Restaurants: Now Serving the Internets

On November 10th, 2010, wrote:

If only we can search for restaurants, takeout menus, and food deliveries in the same easy, convenient, hassle-free way we can search for pretty much anything else on Google… Wait. Hold that thought. Because there is actually a way to do just that. Or ways, rather. Plural form. Search engines for restaurants? It is no longer just a possibility. It’s now a reality. It’s a pretty convenient reality, too. If you’re a customer, you’ll no longer have to keep calling the same old pizza place every Friday night. No more queuing up for half an hour at your favorite café, and no more getting frustrated by botched phone orders. Just click and eat. If you’re a restaurant, café, bakery, fast food company, florist, or caterer, then you’ll have a chance – unlike any other you’ve had – to leverage the Internet and tap into a new audience: people who stay in and look at your menu – not from the – Read the full article

Google Instant Goes Mobile

On November 7th, 2010, wrote:

Instant just got mobile. It was only last September that Google introduced Google Instant, a search enhancement that allowed users to view search engine results as they typed. Promising better, faster results, Google Instant also saved a lot of typing and time – about 2 to 5 seconds per search, according to the company. As covered by our very own Brandon Zeman, as well as of guest writer Phyllis Roe, the new feature introduces new implications on SEO and gives rising importance to efficiency in search. Two months later? Google has taken Instant search to mobile platforms. In an announcement made Thursday on the Google Mobile blog, Google is rolling out the beta release of the search service for mobile phones, particularly the iPhone and Android-powered devices. According to the company, Google Instant on mobile is tied to a new implementation of AJAX and HTML5, which thus allows dynamic page updates and eliminates the need to load a new webpage – Read the full article

Tips to Get Negative Content and Links Off Search Pages

On August 17th, 2010, wrote:

Old-fashioned PR professionals will tell you that there is no such thing as bad publicity. Well, this no longer holds true, at least not in the age and realm of the Internet. Thanks to Google, it has become so much easier to search and find customers, clients, employees, employers, readers, fans, and business partners online. It’s become so much easier to “Google” a name or a brand and find out everything there is to know about it. The downside? It’s also pretty easy to get misrepresented online. Just ask the boss who has to deal with an undiplomatically-mouthed ex-employee. Or the brand owner who’s facing an angry, dissatisfied ex-fan. Or the business owner whose troubles from many years ago have come back to haunt him. Negative search results on Google – or on any other search engine – can potentially cost companies and business organizations thousands, even millions, of dollars. A number of online reputation management companies promise to remove – Read the full article

6 Simple Tips to Improve your Site Speed

On May 30th, 2010, wrote:

The Internet should be fast. At least that’s what Google says. In line with an announcement the search engine made last year, the speed of a website is now officially a ranking factor in Google’s search algorithm. While the new ranking factor impacts very few queries, the change is still a significant development. We here at Lakeshore Branding are all for it. Indeed, the Internet should be fast. It should snap, show, and respond quickly. Whether you’re a small business owner, an Internet marketer, or an e-Commerce retailer, it’s important to understand that the speed at which your site loads can affect the level of engagement that you will have with your audience. Create a page that loads at a snail’s pace, and chances are that you’re shooing visitors and potential clients away. After all, no one wants to wait for a website or a page to load forever. So here’s a list of simple formatting tips to keep your – Read the full article