The Over Optimization Penalty: Parsing SEO & This Upcoming Change

On April 25th, 2012, wrote:

When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple of years working for one of the best SEO firms in the country, I know all too well the panic an algorithm change of this kind can incite across the blogosphere. But as long as the Internet exists, SEO will serve a purpose and reports of its death are not just premature but completely ludicrous. Of course, if you are dependent on black hat techniques and invest in quick fixes instead of quality content, you should be afraid and that does not sadden me in the least bit. On the other hand, a change of this kind still has the potential to harm reputable sites that engage in ethical SEO practices and, as – Read the full article

6 Awesome Link Building Tips for Photographers

On April 20th, 2012, wrote:

Links are a very important element when it comes to search engine optimization. Sites that have many quality links coming in from other websites are usually ranked higher than those that have fewer incoming links. How do you leverage the power of SEO to get others to discover your images? The following are some awesome link building tips for photographers. 1. Build links slowly You need to come up with a strategy for building links gradually. If you build 40 links in a single day and then go for a whole month with no new links, your rankings might improve for one day only, and then go down for the rest of the month. Search engines value websites or blogs which have consistent activity, whether it is building incoming links or posting fresh content. 2. Join photographer communities Find communities and forums for photography and create a profile. Remember to include a link to your site in the profile. Each – Read the full article

6 Undeniable Reasons Why You Need SEO Services

On April 12th, 2012, wrote:

We live today in a world of technological advancement and innovation. And, thanks to search engines, blogs, and social media, the art of marketing has taken a whole new dimension for business. People now tend to search from their desktops and look for products and services they want. Still not convinced you need search engine optimization for your business? Here are six undeniable reasons that we hope will change your mind. Effective business promotion In order to get ahead of your competitors and promote your business in this global village, we need new tools and methods to survive the niche. SEO services help you in getting that edge over your rivals to move ahead. SEO as an online marketing technique will make sure that whenever an individual searches on any popular search engine – say, Google or Bing – for anything related to your products or services; your website will be displayed on the first page and among the top – Read the full article

SEO 101: The 6 Important SEO Metrics to Monitor for a Successful SEO Strategy

On January 11th, 2012, wrote:

For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results. In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working. Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking: SEO Metrics Traffic Metrics. Web traffic is the number of visitors that your site is getting. This – Read the full article

How To Efficiently Optimize Your Blog For Bing

On December 22nd, 2011, wrote:

Bing is the search engine by Microsoft, a company that, after having been outperformed by Google, is once again keen on boosting revenues and retaining users via search engine marketing. With Bing, Microsoft has so far succeeded, thanks largely to their mass Internet marketing and continued usage of their Internet Explorer web browser (whose default search engine is Bing). This is why your blog should be optimized for Bing, too – and not just Google. Otherwise, you might lose potential readers and leave potential profit on the table. If you’re a smart blogger, Internet marketing, SEO specialist, or social media professional, you’ll find ways to reach Bing users, too. Here are a few useful steps to help you do that. On-page / on-site optimization: Your first step is to work on optimizing your website and the pages within it. Here’s an on-page optimization checklist you can use: No Broken Links Correct Redirects H1 Tags For Headlines URL Friendly Pages Most – Read the full article

What Google Panda Taught Us about Search Engine Optimization

On September 15th, 2011, wrote:

Google has paved their way through the crowd of search engines by doing everything that they can to ensure that their searchers are getting quality results. They’re able to do this by continuously updating their algorithms to eliminate low quality sites from the SERPs. The latest update that Google rolled out is known as the Google Panda update. This particular one has caused a lot of controversy among the World Wide Web and many large websites (like eHow) have been knocked down in their search engine rankings. You can either look at this as the end of the Internet or you can look at it as a learning experience. For those who want to run away scared, please do so now. This article is for those who want to learn more about how they can prevent being one of the websites deemed as a ranking disaster in the SEO world. What the Google Panda Update Implemented This update was just – Read the full article

What’s the Difference Between a Mobile Website and a Mobile App?

On September 14th, 2011, wrote:

What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article

A Business Consultant’s Tips for Online Marketing With a Small Budget

On September 7th, 2011, wrote:

Are you afraid of wasting money on Internet marketing/online advertising? The idea of paying per click for visitors who may not buy could be frightening to you. A lot of website owners believe that Internet marketing campaigns will bleed a lot of money before they become worthwhile. You don’t have to fail miserably to figure out how to succeed. You can learn from the experts who’ve made mistakes and developed winning formulas for internet marketing. Even if you’ve only got a small marketing budget, it could make a big difference. Here are some low cost / big impact tips from a business consultant who helps small to medium-sized UK businesses. Create and Optimize a Website Do you have a website? What is it currently doing for you? A website should be more than an online brochure. It should be a beacon that attracts traffic. But it shouldn’t end there. Once the traffic arrives on your website, you need to convert – Read the full article