What Does It Take To Land A Number One Position In The Search Results?

On May 14th, 2013, wrote:

There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking faster than a ship that had taken a direct hit with a torpedo. The Internet marketing world was in a panic while the search engine giant Google rolled out one crushing update after another. For many businesses, it was an Internet apocalypse. Google was swinging its mighty hammer, and web sites were being crushed with every blow. The only real constant in the Internet marketing world is change. Keeping Up With the Changes  Businesses don’t always have time to keep up with all of these changes that are happening. They may be aware of the changes because suddenly their web site is no longer getting the traffic that it needs. Sales may drop off – Read the full article

How To Submit A Sitemap For Different Search Engines

On May 12th, 2013, wrote:

XML sitemaps are employed by webmasters to easily tell search engines about web pages on websites that can be crawled by robots. A standard sitemap files address each URL along with data about how it generally changes, the time of last update and how significant it is compared to other pages in the site. With these kinds of information, sitemaps help search engines to crawl your website in an intelligent and incredible manner. During 2006, major search engines including Google, MSN and Yahoo joined forces to support an advanced industry norm for sitemaps – Sitemap 0.90. When webmasters comply with the protocol, it can be ensured that their sites are completely and constantly indexed all throughout the major search engines. Sitemaps.org is the official website for the joint venture and includes much information about the new norm and syntax. Unfortunately, the site fails to describe how to submit a sitemap for different search engines. The configuration suggested on the site – Read the full article

Should You Hire An SEO Company Or Do It Yourself?

On December 28th, 2012, wrote:

Search  engine optimization is a highly effective online marketing strategy. There are literally thousands of SEO companies that can provide you with  reliable services. The goal is to get your website at the top of the  search engines. It’s not as easy as it sounds, effective SEO services use many different tactics to help a website rank better. After all, targeted keyword phrases, such as keywords related to the products and  services that a business provides can be very competitive. Getting a  website to rank for keywords on Google, Yahoo, and Bing is easier said  than done. The big question is whether you should hire an SEO company  for the job, or if you should just do it yourself. Doing it yourself can  save money, but it’s incredibly time consuming and generally, it’s best  left to the professionals. Search engine optimization requires keyword research. It’s fundamental that you be able to find keyword phrases that get lots  of monthly searches – Read the full article

How Bad SEO Practices Can Harm Your Website

On November 24th, 2012, wrote:

The temptation to be on top of the list on every search engine is tremendous, for that many SEOs use techniques known as black hat SEO. In simple terms these are not ethical or simply put, bad SEO, which used to go undetected by the bots. But most search engines have now updated their bots with new algorithms which will be deeming websites spam and ban them from being displayed. So to be visible, here are a few don’t dos for your website, which might harm it entirely. Cloaking Never cloak, and ask your SEO not to cloak. This is an unethical practice where the codes are written in such a way that the search engine reads something and the result in the end is something else. It might happen that you might be directed to some adult porn site when you have actually read description of an adult education site. This is a strict no no for any website. – Read the full article

Key Difference Between Search Engines And Search Directories

On October 15th, 2012, wrote:

Search engines and Search directories are common buzz words in the internet era. The invention of web and search mechanisms draw people to go on the internet to surf and browse. Oftentimes, sharing useful information through rich content oriented blog sites, social networking sites, etc., the abundant information resource is available online by means of Search engines and search Directories. Let us examine the key differences between the two, as we are normally caught using these terms for our convenient marketing purposes. Search engines A database can simply be described as the collection of information in human readable format. The collection is similar to how books in a library are categorized and kept for easier reference. For search engines, “robots” build the database in the same way a spider builds its home, wherein the robots add the information to the database by visiting a website. Search directories Search directories are man made resources wherein real people actually edit and manage – Read the full article

How to Spot the SEO Cowboys

On June 29th, 2012, wrote:

When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there is a big difference between good and bad search engine optimization. And it’s not just about results either. The Internet is all about spreading data instantly, so if you align your business to something unethical, the news can travel fast. These are some simple tips to help you pick an optimization company. Avoid Dated Black Hat Methods at All Costs Firstly, it can help to understand the basics of what this service gives you. You use this method to improve your search engine ranking. To do that, you have to appeal to the algorithms that dictate a search engine result: usually by having a higher number of links to other sites, – Read the full article

Working for an Agency vs. Working for Yourself in the SEO World

On May 17th, 2012, wrote:

Ever heard the saying: “the grass is always greener” on the other side of the fence? It is applied to many different areas of our lives and can be applied to the idea of “working for an agency vs. working for yourself in SEO.” There are many different things that you can learn from being part of the big machine and there are many things that you can learn when you are “riding solo.” What is more valuable in terms of knowledge? What is more profitable? Working for Yourself A big majority of SEO professionals out there have done either some of their own freelance work or have tried to start their own company. For everyone that is self-taught in SEO, there is a good chance that they once had a dream to make it big as an affiliate marketer, and “make money passively as they sleep.” You can learn a lot chasing that dream or you can learn a – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article