LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking [...]
When I come across articles like the one posted on TheStreet.com last week, I can’t help but get excited. Titled “Business Owners Question Social Networking” the article quotes some research that finds that a majority of small business owners haven’t seen value from social media, and that most don’t even use it themselves. A key [...]
I wrote a post about social media monitoring last week and in the news today is a Chicago company that is suing one of their tenants for $50,000. This lawsuit is already making waves at popular social media news site- mashable. Within the first two hours of the story being posted their are about 900 [...]
A Content Management System (CMS) is a web based tool that makes it easy to make changes to web copy, imagery and layout to your website on a web based backend. You no longer have to worry about managing multiple versions of HTML/ Dreamweaver templates- It’s stored all online. Lakeshore Branding leverages the power of [...]
“LakeShore Branding, specifically Chris Cambell, developed and maintained the web site for the Greater Homewood Party. They took a very plain web site and provided a top notch web site including a photo gallery, video and updated content as soon as it was sent to them. We received many compliments on the web site and [...]
Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses has evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a [...]
Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. _ Over 180 million people in the U.S. prefer to [...]
Pay-per-click (PPC) online advertising is the most effective way to get immediate results from Internet search engines. It also happens to be one of our specialties. Our team of AdWords Certified Professionals here at Lakeshore Branding helps you plan, create, manage, execute and optimize your online ads. Attuned to the trends of the web, we [...]
