SEO Has Changed: Are You Up-to-Date?

On September 6th, 2012, wrote:

Whether you follow the Google updates closely or you are unaware of what has happened, it’s important to understand what still works and what doesn’t. SEO is an ever-evolving method, but there are specific standards you can use to ensure you don’t lose ranking like many have. Understanding how to keep your site from being slapped like a mosquito by Google will help you protect your business and your income. Three Things to Avoid with New Age SEO 1.  Bad Linking The days of putting up a website, blasting thousands of low quality links to it and seeing it go from zero to hero are over. You cannot gain ranking with bad or low quality links anymore. If your website received a large amount of profile links, blog comment links and other links that simply don’t offer quality, your site will struggle. 2.  Keyword Stuffing This is a very old strategy that some still try to use. Trying to stuff – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article

How to Get More Traffic from YouTube

On August 6th, 2012, wrote:

The development of groundbreaking technologies has enabled the digitization of processes such as recording, capturing, and storing videos. As a result, picture and audio quality of the videos have improved drastically, making videos simple, reliable, and easy to refer. Since the turn of the century, usage of the Internet has risen dramatically and hence videos have become an integral part of the present day multi-media experience. Videos are fundamental for sectors such as broadcasting, media, education, and entertainment. Moreover, videos have entwined themselves naturally with the Internet to become one of the major sources of reference. Of all the active Internet users, about 74% of them watch online videos and about 56% watch videos on their mobile phone. The survey also revealed that among the respondents from 56 countries, about 35% of them watch videos daily via any one of these sources. In the fourth quarter of 2011 alone, more than 147 million active Internet users watched videos online. As a testament – Read the full article

How to Use Google Alerts to Help Build Your Brand

On August 4th, 2012, wrote:

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how Google Alerts work, or they have a false understanding of how they work, but the tool is actually quite easy to use and implement into your current branding strategies. Social media and link building is only growing, so it’s important that you know what is said about your company on both fronts. How Google Alerts Work Google Alerts work to do just that—alert you to a time when something is mentioned on the Internet. The service is free and allows you to type in any word or phrase that you wish you track online; most companies start with their company name and eventually branch out to track their competition or a few of their keywords. Google Alerts will then send – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

WordPress Tips for Creating the Perfect Bio Page

On July 25th, 2012, wrote:

WordPress is the most popular content management system (CMS) and online publishing platform for several reasons, including ease of use, rich plug-in architecture, versatility, and vibrant open-source development community. One of the most important reasons for the widespread WordPress adoption is the variety of methods it offers to make content seem attractive. Fresh and interesting content is what really drives visitors to online properties these days, and WordPress offers web publishers, SEO professionals, and Internet marketers many different ways to highlight content. Among the many lessons web professionals have learned from Web 2.0 and the social media explosion is the importance of engaging visitors, to make them feel relevant and connected to the sites they visit. One way to accomplish meaningful engagement is by giving them opportunities to get to know their authors better. Content may be king, but visitors are entitled to know about the kingmakers behind the subject matter that keeps them coming back from more. Satisfying Curious – Read the full article

How to Make Sure Your Site Doesn’t Lose its PageRank

On July 9th, 2012, wrote:

Enhancing PageRank (PR) is a crucial practice in the world of SEO and Internet marketing, because the link analysis algorithm rates the importance of any given website. While there are many ways to make sure that your website receives the kind of initial attention necessary to become a global player, the fact is that your website requires constant maintenance in order to keep up a good PageRank. And the value of your PR can never be underrated. There are a few ways that you can boost your visibility, but the truth is that if the major search engines do not deem your website to be important or worthy of the attention of your users, you are most likely going to fail. And if you think that your website is losing the admiration that you may have been building up, then it is likely that your PageRank has been dropping without you knowing. All this is a scary state of affairs, – Read the full article

Facebook Releases its First SEO Guide

On July 2nd, 2012, wrote:

Online business is taking over as the main source of revenue for firms across the country, and as such, more and more people are looking into the need for SEO (search engine optimization) to stay ahead of their rivals in these competitive times. It seems as though some of the major Web influencers have acknowledged this trend and are busy thinking of ways to get involved. Facebook appears to be the latest internet giant to incorporate SEO into its services, having released a video which guides users on how to optimize their company profiles in order to gain better online exposure. What does the video include? The firm has teamed up with Distilled on the video, which aims to provide viewers with a step by step solution to their optimization needs, explaining what users need to do to create profiles that will increase their search engine positions. One of the key issues the Facebook team has raised is the importance – Read the full article